PowerSports Business

Sept 4, 2017

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14 • September 4, 2017 • Powersports Business www.PowersportsBusiness.com OPINION FROM THE EDITOR WHAT THEY'RE SAYING... 1. ARGO launches first ATVs 2. Report: Harley-Davidson sues counterfeiters 3. Polaris, dealer sued over recalled side-by-side 4. Textron Off Road introduces 2018 models 5. Nikola Powersports releases all-electric UTV 6. Harley-Davidson announces Guns & Roses capsule collection 7. Fire destroys Texas dealership's showroom 8. Piaggio appoints first Wi-Bike retailers in NYC 9. Liquid Asset Partners to acquire Skip Barber Racing School 10. Report: Sturgis attendance likely will be down 11. Rider names its 2017 Motorcycle of the Year 12. Sturgis aims to attract younger riders 13. Honda reports fiscal Q1 results 14. Ex-MAG exec lands CEO gig 15. Polaris ATV recall related to throttle release switch The headlines above belong to the most frequently viewed articles from Powersports Business' three-times-weekly e-news during the Aug. 1-20 period. The number is based on the percentage of e-news viewers who clicked on the article's headline. To subscribe to e-news, go to www.bit.ly/PSBEnewsSignup WHAT'S THE HOTTEST INDUSTRY TOPIC? POWERSPORTS BUSINESS BLOG Leading industry executives and dealer consultants are among the contributors to PSB's blog. See below for recent blogs. Visit powersportsbusiness.com/blogs As an editorial staff, we make our way into dealer- ships near and far through- out the year. Ideally, the stores are buzzing with activity, and we're forced to follow up our visit with a phone call in order to talk to the appropriate person- nel. Large or small, mom- and-pop or dealership group spread throughout the country, we're proud to pass along that we've entered some retail gems over past year. Whether it's been a fresh coat of paint and new lighting, or some major refurbishing, it's simply a refreshing look for customers. That's what we hope you'll find with the newly redesigned Powersports Business that you're hold- ing (or perhaps scrolling through on your favorite- sized monitor!). Huge props go to PSB's production and design guru, Nicole Siewert, for her contribu- tions. What started out as the proverbial kitchen remodel became something much more, including a new look for the cover and the ensuing pages. Just like it might be at your dealership, it was time for a new look. Print is alive and well in many facets of publishing, and I can tell you from first- hand experience that the PSB audience is one that ensures us that print is not going anywhere other than directly to your mailbox. So as we will when we next visit your dealership, take a stroll around the pages, and let us know what you like. We hope you find the upgrade inviting! COLUMBUS IS JUST AROUND THE CORNER It's always a fun task to put together what's new in the industry as a "show edition." It's the big kahuna that we prepare for AIMExpo every year, and thanks to big-time contributions from senior editor Liz Keener and assistant editor Kate Swanson, we're proud to be able to lug this 60-page edition with us to Columbus. We'll be busy as always in Columbus. Thanks to support from a variety of industry companies, we'll start Thursday by kicking off the fifth annual Power- sports DEALER Seminars @ AIMExpo. You can read all about the session topics and the speakers who will be presenting elsewhere in this edition. Day 1 con- tinues with one of our favorite industry events — the 2017 Power 50 Awards Dinner. We'll hand out a slew of awards to the most deserving dealerships in North America, then we'll end the night by announcing the Top 10 dealers, including the No. 1 dealer for 2017. We'll be back at it Friday with another full day of seminars. Be sure to stop by the seminar rooms on Thursday and Friday and say hi to Team PSB. We'll be holding a spot for you and look forward to seeing you in Columbus. SUMMER SALES SLUMBER Starting with July CDK Lightspeed data that showed major unit sales down nearly 1 percent, parts down 4.5 percent and service down 6 percent compared to the previous year's same store sales, a summer sales slumber apparently is in full swing. One look at the Q2 Dealer Survey conducted by PSB and BMO Capital Markets shows more of the same. When asked to provide their thoughts on the cur- rent powersports business environment, here's how some dealers replied: "Things are looking better past the horrific elec- tion cycle." "Need stronger financing from all OEMs to target the 18-28 ages better." "Concerned with the political environment. Weather was really a bad aspect this spring." "Political nightmare." "Although people are finding work, they are mak- ing less, leaving less income for toys." So if you're in need of a pick-me-up, come get re-ener- gized at the PDS seminars in Columbus. In fact, we'll end with some positive comments from dealers who took the Q2 survey about brands they are the most excited about: "Yamaha motorcycles have been our best mover this year so far." "CFMOTO and KTM have very cool products and are moving forward." "Can-Am Defender is starting to make a strong showing. Husqvarna is not a profit center yet for us, but it will be." "Textron showed that they were serious about helping the dealer finally move some old product!" "We only deal with Polaris, which has its good side." "Yamaha's new four-door side-by-side coming out in September." "Just recently took on Beta and CFMOTO, both are showing promise, although they are small num- bers so far." PSB Dave McMahon is editor in chief of Powersports Business. Contact him at 763/383-4411 or dmcmahon@powersportsbusiness.com. Fresh new redesign makes for a more welcoming stroll ON THE BLOG: "SOME FOLKS GOT IT; SOME FOLKS DON'T" Great points, Mr. Smith! Dealers need a trusted friend or advisor to come in to store and shop it — make a list of all the issues — and then take action on those negatives. ... I've been fortunate to only have good leadership (or maybe just the smarts not to follow bad leaders). Bad apple will spoil the whole batch — If the whiteboard in the employee lounge has a count- down to the end of the week then you might have a problem? (Unless you are taking all the staff on a "Team Building" ride — then CONGRATULATIONS! You get it!) Run it like a business — love it like a hobby! ON THE PSB LINKEDIN GROUP: Great post, Napoleon. It's all about working on things you can control. Well done. ON A PSB FACEBOOK POST ABOUT SENIOR EDITOR LIZ KEENER BUYING HER FIRST MOTORCYCLE: Way to go, Liz! Have fun. ON THE BLOG: "WHOLESALE OR RETAIL: WHO'S DRIVING WHO?" Great feedback, Steve! I agree that there are a few companies left that get the retail vs. wholesale process, but unfortu- nately, they are a minority. Hammering wholesale without creating retail is a short-term solution, yet creates an inventory problem for dealers that costs OEMs later on in having to rebate that product at a later date. NAPOLEON TETREAULT Sales Representative, Tucker Rocky The time has come to turn off the noise. Get up every morning and do your absolute best for the day. Focus on your circle of influence and how you can do better for your local market. I want you to hear the phrase, "Millennials are not getting into riding motorcycles," and view that as a market that is prime for growth, not an excuse of why your numbers might be down. Be an entre- preneur in the motorcycle business — not just an employee. LAUREN MCLEAN Public Relations Manager, Dealer Spike With video becoming a more and more popular tool in the marketing strategy toolbox, it's time for your business to get on board, if you haven't already. Cisco Research claims that by 2019, 85 percent of search engine traffic in the U.S. will be driven by video. If your dealership isn't well-equipped with a video marketing strategy, your website's online traffic may suffer — and that could be detri- mental for your business. TIM CALHOUN President, SpeedMob Inc. In sales, you essentially reap what you sow. In a time where there are so many doing the minimum, it is easier than ever to become sought after by simply investing in yourself, your knowledge and your expertise, as the cost is minimal. With all of the resources online today, the cost is really your willingness to invest the time and effort in improving yourself. More than ever, this industry needs expert sales professionals. LAURA REINDERS Product Marketing Manager, DX1 Forty-six percent of all searches on Google are now local. When you perform a local search on your mobile device, results may include citation sites such as Google My Business, Facebook Places or Apple Maps, to name a few. When consumers are performing a local search, they're ready to make a purchase. Seventy-eight percent of local-mobile searches result in an offline purchase. ONLINE WITH POWERSPORTSBUSINESS.COM DAVE McMAHON

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