PowerSports Business

August 14, 2017

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identity to our customers, vendors and most importantly our people," LeBaron said. Aftermarket motorcycle accessories com- pany Khrome Werks is part of the business. Lincoln Industries is also a major Tier 1 sup- plier to companies such as Harley-Davidson and Polaris, supplying a variety of finished stamped, machined, forged, cast and tube parts to the industry. CYCLE TRADER PARENT CHANGES NAME TO TRADER INTERACTIVE Norfolk, Virginia-based Dominion Web Solu- tions announced that it has changed its com- pany name to Trader Interactive. The name change directly reflects the company's focus on creating innovative, online interactions for businesses and consumers, while leveraging the strength of the Trader brand. The announcement also follows the recent appointment of Lori Stacy as the company's CEO. Stacy has been a member of the Trader family for 20 years, holding other senior level executive positions and successfully managing businesses in varying industries such as recre- ational, marine, travel and parenting. "The new name emphasizes our commit- ment to finding innovative ways for buyers and sellers to interact," Stacy said. "As a com- pany rooted in online marketing solutions, it is our mission to continually develop and deliver industry-leading products and services that help our customers connect with end users throughout their path to purchase." The brand portfolio includes business-to- consumer websites Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader. HUDSON VALLEY MOTORCYCLES ADDS ALTA Hudson Valley Motorcycles, located in Ossin- ing, New York, announced the addition of Alta Motors electric motorcycles to its lineup, becoming the first New York dealership to carry the brand. Hudson Valley Motorcycles general man- ager Richie Alexander Jr. said: "We at HVMC are extremely excited to rejuvenate off-road motorcycling in the Tri-State area. Over the years, stricter regulations and an ever-growing population have continually limited places for enthusiasts to enjoy off-road riding. We believe that the Alta Motors Redshift MX and SM offer our customers a new way to keep this sport we all love alive and thriving." PSB www.PowersportsBusiness.com NEWS Powersports Business • August 14, 2017 • 7 AUGUST 2017 4-12: Buffalo Chip Music Festival, The Sturgis Buffalo Chip, Sturgis, SD 4-13: Sturgis Motorcycle Rally, Sturgis, SD 8: AMA Pro Flat Track Black Hills Half-Mile, Rapid City, SD 8: Aiden's Ride Sturgis, Sturgis, SD 9-12: Paiute Trail Jamboree, Marysvale City Park, Marysvale, UT 10: Thunder Press 25th Anniversary Bikes Burgers and Beers Celebration, Sturgis Motorcycle Museum and Hall of Fame, Sturgis, SD 10-13: MotoAmerica, Sonoma Raceway, Sonoma, CA 11-12: ULTRA4s Dirty Turtle Race, Dirty Turtle Off-Road Park, Bedford, KY 11-12: Spyder Demo Days, Fun 'n' Fast, Mount Pearl, NL 11-12: 7th Annual Birthplace of Route 66 Rally, Springfield, MO 12: Lucas Oil Pro Motocross Unadilla National, Unadilla MX, New Berlin, NY 12: Sturgis Dreamin' Open House, Avalanche Harley-Davidson, Lakewood, CO 12-13: Kenda AMA Tennessee Knockout Extreme Enduro, TKO/Trial Training Center, Sequatchie, TN 12-13: Pro Watercross Tour, Hartwell, GA 12-13: P1 AquaX, Whiting, IN 13: AMA Pro Flat Track Peoria, Peoria, IL 13-20: 2nd Annual Indian Motorcycle of the Twin Cities Bike Week, St. Paul, MN 16-19: General Tire Vegas to Reno, Las Vegas, NV 17-20: Gas Gas Test Ride Tour, TrailTaker Adventures, Meeker, CO 17-20: Touratech Rally East, Huntingdon, PA 18-19: Yamaha Star Venture Dealer Demo Event, Freedom Powersports – Hurst, Hurst, TX 18-19: GBC Motorsports Heartland Challenge, Carlisle, IA 18-19: Salute to American Veterans Rally, Cripple Creek, CO 19: WPS 2017 Dealer Snow Show, The OnCenter, Syracuse, NY 19: Lucas Oil Pro Motocross Geico Motorcycle Budds Creek National, Budds Creek Motocross Track, Mechanicsville, MD 19: AMA EnduroCross, Orleans Arena, Las Vegas, NV 19: Triple S Harley-Davidson 15th Anniversary Party, Morgantown, WV 19-20: Pro Watercross National Championships, Charleston, WV 19-20: P1 AquaX, Islamorada, FL 19-20: KTM AMA National Adventure Riding Series, Tillamook, OR 20: 15th Annual Ride for Children's School Supplies, Indian Motorcycle of the Twin Cities, St. Paul, MN 20: Western New York Off-Road Association Championship Series, Victory Mountain Dirt Riders, Newark Valley, NY 21-25: Harley-Davidson 2017 Dealer Meeting, Los Angeles Convention Center South Hall, Los Angeles, CA 22-27: NOHVCC Annual Conference, Radisson Hotel, Manchester, NH 23: Kimpex Motorcycle & ATV/UTV Show, Mortagne Hotel, Boucherville, Quebec 23-27: Rally in the Gorge, Hood River, OR 24-27: MotoAmerica, Pittsburgh International Race Complex, Wampum, PA 25-26: Yamaha Star Venture Dealer Demo Event, Maxim Honda Yamaha, Allen, TX 25-26: Yamaha Star Venture Dealer Demo Event, South Valley Motorsports, Draper, UT 26: Lucas Oil Pro Motocross Ironman National, Ironman Raceway, Crawfordsville, IN 26-27: Parts Unlimited/Drag Specialties Fall NVP Product Expo, Monona Terrace, Madison, WI CALENDAR OF EVENTS Email dmcmahon@powersportsbusiness.com to get your industry event added to the calendar. HOT NEWS CONTINUED FROM PAGE 5

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