PowerSports Business

August 14, 2017

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PWC SBT-branded engines replace Yamaha 1.1L, Sea-Doo 1.5L engines BY KATE SWANSON ASSISTANT EDITOR For more than 20 years, SBT has worked to supply aftermarket PWC engines and parts to its ever-growing business. Recently, the com- pany announced that it is now selling its own brand of engines to replace Yamaha 1.1L and Sea-Doo 1.5L factory engines. SBT president Cj Lammers told Powersports Business that the response to SBT's decision has been quite positive. "A lot of people are very appreciative of it," he said. "We've put all of our experience in remanufacturing 4-strokes into these engines, which are our own designs, and we've had a lot of success. The sales volumes have been exceeding the targets that we have set for the first two years, so our only problems are keep- ing up with the production." During the summer peak season, Lam- mers said the team at SBT is working around the clock to keep up with demand. "July and August are the toughest times because you've gone through all of your stock and you're build- ing it six days a week trying to keep up," he said. "We anticipate by next year having a full supply on the shelf," he added. "Our new engines are perfect for our inter- national customers who do not want the hassle of shipping their old cores across the world. This program also helps customers who may have a badly damaged 4-stroke engine that would not get full core credit," Erica Buczkowski, SBT's international mar- keting manager, noted in a press release announcing the launch. While the core business is still at the center of what SBT does, Lammers added that this new engine program alleviates buyers from any damage concerns or unexpected charges for core damage. The new SBT-branded after- market engines retail starting at $2,595. The engines are shipped from SBT's headquarters in Clearwater, Florida, via FedEx 3Day Express. SBT distributes its engines to both deal- ers and consumers. Lammers explained the 4-stroke engines are a more popular choice for dealers, while consumers favor the 2-stroke options. "The 2-strokes tend to be more con- ducive to people installing it themselves. It's a much simpler powertrain," he said. SBT has seen a 10 percent growth in sales for the first half of the year, and hopes to main- tain that pace throughout the rest of 2017. The instability of the current economy has led to some business concerns for many in the indus- try. Lammers said the next few months will determine how the rest of the year will perform. "We're currently on track, but we have recently seen blips from the economy," he added. PSB SBT now selling its own brand of engines 40 • August 14, 2017 • Powersports Business www.PowersportsBusiness.com SBT is now selling its own brand of engines to replace Yamaha 1.1L and Sea-Doo 1.5L factory engines. PWC sales grew in June, albeit at a slower rate, according to the latest Info-Link Bell- wether report. The Bellwether report tracks sales of pow- erboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). PWC sales showed about 6 percent growth. It was the lowest rate of growth on a rolling 12-month basis since March 2014. Powerboat sales were up just over 4 per- cent across all categories on a rolling basis for the 12 months ending in June, down from about 5 percent in May and just over 5 per- cent in April. The growth rate has been mostly declining since its peak of 11 percent in 2016. Sportfish and tow boats led the way in June, with sales up about 8 percent over the previous year. The outboard segment was up by almost 6 percent for the period, slightly lower than May's growth. The sterndrive/jet segment was the only category to decline, with sales down about 4 percent from last year. NMMA: PWC REGISTRATIONS GREW IN APRIL, MAY New PWC registrations were up in April and May, the National Marine Manufacturers Association reported. Registrations grew 8.6 percent during April. Overall, powerboat registrations were up, led by PWC, saltwater fishing boats (up 9.6 percent), tow boats (up 6.9 percent) and pon- toons (up 6.9 percent). Also, new PWC registrations were up 10.7 percent year-over-year for the rolling 12-month period through May. Outboards boats, which represent 65 per- cent of total new powerboat sales, were up 4.6 percent in registrations. CHICAGO TO HOST P1 AQUAX RACE P1 AquaX races will be held at Chicago's 31st Street Harbor on Sept. 9-10. The free event features professional and amateur competitions, as the world's best racers vie for valuable points ahead of the AquaX World Championships, held in December in Key West, Florida. "Our exhilarating international [PWC] racing series crowns the fastest talent in the world and we are thrilled to bring this com- petition to Chicago," said P1 AquaX manag- ing director Azam Rangoonwala. "There's no better waterfront to showcase our sport, and there's no better sports town than the Windy City." Chicago's 31st Street Harbor plays host to the high-speed water event, where pro riders will race between 23-28 nautical miles, reach- ing speeds of up to 80 miles per hour. The weekend features three professional and three amateur races over two days, with multiple stand-up races throughout each day. The P1 AquaX pros will compete for 30 minutes, plus one lap, depending on conditions, which averages out to 17-20 laps per race. Stand-up races are 15 minutes, plus one lap. An awards ceremony will immediately follow the final races on Sunday afternoon. "Chicago's 31st Street Harbor is the ideal location to host this exciting event," said Scott Stevenson, executive vice president of Westrec Marinas. "Easily accessible and fea- turing beautiful lakefront and skyline views, 31st Street Harbor is one of Chicago's newest lakefront destinations, and we look forward to inviting Chicagoans and out-of-town visitors to enjoy its waters this September at P1 Chicago." A special bonus for the Chicago race, P1 Chicago, Yamaha and CSN Chicago will be offering fans the opportunity to win a Yamaha WaveRunner and tow trailer by entering an exclusive P1 AquaX Chicago contest at CSNChicago.com/P1Chicago. SEA-DOO VIDEO SALUTES ARMY VETERAN TURNED RACER Sea-Doo published a video in early July fea- turing Anthony Radetic, a paralyzed Army veteran who is now a pro Sea-Doo racer. The video, "One Fun Day — with Wounded Military Veteran and Sea-Doo X-TEAM Racer Anthony Radetic" has been viewed more than 334,000 times on Facebook and more than 3.600 times on YouTube. The following information about the video was provided by Sea-Doo: Anthony Radetic is a challenged athlete. Radetic was an Army helicopter pilot and served many years at the yoke over foreign lands. Ironically he made it through hundreds of very dangerous situations, and when back stateside, he was riding his motorcycle when a motorist didn't see him and struck him. Anthony is now 95 percent paralyzed. Anthony hasn't let this life-changing accident slow him down, he is a top caliber challenged athlete snow skier and is racing a Sea-Doo amongst the pros — successfully. ZINKE ANNOUNCES $32M IN BOATING GRANTS U.S. Secretary of the Interior Ryan Zinke on July 7 announced nearly $32 million in maritime- and boating-related grants that will benefit boating recreation and tourism by improving boating infrastructure, keeping water clean for anglers, and preserving mari- time heritage and inland waterways. Secretary Zinke made the announcement in early July in Yorktown, Viriginia. PSB DIGEST Info-Link: Slow PWC sales growth in June P1 AquaX will head to the Chicago lakefront on Sept. 9-10. PWC sales maintained a positive growth rate in June.

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