PowerSports Business

August 14, 2017

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www.PowersportsBusiness.com A record number of ATV and side-by-side exhibitors will display their latest machines and products at this year's American Inter- national Motorcycle Expo presented by Nationwide. More than 50 companies will fill the Greater Columbus Convention Center in Ohio Sept. 21-24, making it the strongest showing of four-wheeled vehicles, accessories and gear yet seen at the industry's premier motorcycle and greater powersports expo. "Combined ATV and side-by-side sales have climbed steadily from 391,000 new units in 2012 to more than 492,000 last year, so the huge growth in companies showcasing four-wheel off-road products is no surprise," said Cinnamon Kernes, show director. "The word 'motorcycle' may be in the show's name because a motorcycle dealer is where you'll generally find these products, but it's really a powersports expo, embracing every facet of the industry." With so many off-road vehicle exhibi- tors gearing up for Columbus, attendees at the four-day show will have a one-stop shop for all their needs. The fifth-annual Motor- cycle Industry Council-produced event is designed to be the ideal setting for exhibitors to unveil new products to dealers and media, and to engage directly with consumers, all in the same location. Attendees will see the latest ATV and side-by-side models up-close, from Ameri- can Honda, American Lifan, BRP, BV Powersports/Trailmaster, CFMOTO, Cub Cadet, Dongfang, Hisun, Ice Bear, Jinling, Kawasaki, KYMCO, Rage Motorsport, SSR Motorsports, Suzuki, Textron Off Road and Yamaha. In addition, many aftermarket companies will be there to showcase a vari- ety of products specially built to personalize these vehicles, from GPS, lighting and sound systems to performance enhancements that include wheels, tires and suspension. KAWASAKI MULE CELEBRATES 30 YEARS Evolved from a simple napkin sketch to a purpose built two-seat utility vehicle, Kawa- saki revolutionized the side-by-side utility vehicle segment with the introduction of the Mule 1000 30 years ago. Kawasaki saw a need in the market that was being underserved by the ATV segment, which generated the idea for a two-seat, four-wheel utility vehicle. It took nearly seven years of development by Kawasaki's Research and Development team to bring the first Mule 1000 side-by- side to production in 1988. The design team worked through a variety of engines and designs to meet the needs of the ranch- ers and farmers eventually incorporating a 454cc liquid-cooled parallel twin, which was a proven platform in Kawasaki's cruiser lineup. The engine was large enough to sup- port the 500-pound carrying capacity and two riders, and quiet enough not to scare animals out on the farm. Codenamed "Pony" by Kawasaki Heavy Industries, LTD in Japan, a produc- tion name was needed for the new utility vehicle. The advertising agency for Kawa- saki Motors Corp., U.S.A. at the time, Bozell Advertising, pitched using the acro- nym Multi-Use Light Equipment, or Mule, for the new side-by-side line — and so the Mule was born. Over the last 30 years, the Mule has evolved with the inclusion of four-wheel drive, locking differentials and the TransCab seating system. At the heart of every Mule, which is assembled with foreign and domes- tic parts in Lincoln, Nebraska, is the strength of the 30-year-old Mule 1000 side-by-side utility vehicles, which are still in use today. CUB CADET RECALLING 4,000 UTVS DUE TO CRASH HAZARD: CPSC Cub Cadet is recalling about 4,000 2016- model Challenger CX500 and CX700 four- wheel drive utility vehicles. A July 7 report from the U.S. Consumer Product Safety Commission says that air in the brake system can cause brake failure, posing a crash hazard to users or bystanders. Consumers have been instructed to immediately stop using the recalled vehicles and to contact an authorized Cub Cadet dealer or Cub Cadet customer service to arrange for a free repair. Cub Cadet has received 80 reports of brake failure. No injuries have been reported. The UTVs were sold at independent Cub Cadet dealers nationwide from March 2016 through May 2017 for between $8,500 to $9,500. The manufacturer is Hisun Motors Corp. U.S.A., of McKinney, Texas, and the units were manufactured in China. A label located under the driver's seat lists the model number and the month and year of manufacture. Federal law bars any person from selling products subject to a publicly-announced voluntary recall by a manufacturer or a man- datory recall by the Commission. PSB DIGEST ATV, UTV exhibitors strong at AIMExpo Hisun Motors returns to AIMExpo as an exhibitor.

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