PowerSports Business

August 14, 2017

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36 • August 14, 2017 • Powersports Business ATV/UTV www.PowersportsBusiness.com Farm, ranch OHV awareness targeted Yamaha Motor Corp., USA, provided $8,500 to four chapters of the National Agricul- tural Communicators of Tomorrow (NACT) organization to promote safe, responsible use of ATV and side-by-side vehicles in agri- cultural settings. As part of the Yamaha Outdoor Access Ini- tiative (OAI), Yamaha granted $3,500 to Okla- homa State University, $2,000 to Utah State, $2,000 to the University of Florida and $1,000 to the University of Illinois Urbana-Cham- paign. Yamaha transitioned its longstanding support of the NACT organization from an independent scholarship program to the OAI this year to allow for expanded funding, and increasing the number of chapters receiving financial support. "Yamaha's goal for this program — the reason we work with Ag students year after year — is to provide them with important information relating to the safe, responsible use of ATV and side-by-side vehicles they can carry with them throughout their professional communications careers," said Steve Nessl, Yamaha's ATV and side-by-side group market- ing manager. "Many of the ACT chapters have really embraced the program from inception, which allows us to expand and reach even more students year after year." The granted funds go toward helping stu- dents attend the annual Ag Media Summit (AMS), the largest gathering of agricultural media professionals in the country, and a primary career networking and professional development opportunity for ACT members. Over the past nine years, Yamaha has invested nearly $50,000 into the program. "The ACT members participating in this program have been given the chance by Yamaha to further develop skills they are learn- ing in the classroom through a real world proj- ect that they can be proud of," said Emily Buck, Ph.D., NACT national faculty advisor. "We continue to be excited about this collaboration and opportunity for our future agricultural communicators." To apply for the Yamaha-ACT grants, chapters are required to develop educational communication campaigns and materials focusing on safe, responsible use of ATV and side-by-side vehicles on farming and ranch- ing operations. The Yamaha OAI review com- mittee then evaluates each application based on need and merit of submission materials, and this year, all four chapters that applied were approved for funding. ACT is a national college student associa- tion with more than 420 members located on more than 20 college and university cam- puses across the country. Members often attend the annual AMS meeting for significant professional opportunities with members of AMS-sponsoring organizations Ameri- can Ag Editors Association, Livestock Pub- lications Council and the American Business Media Agri-Council. PSB Yamaha grants $8,500 in funding to college Ag groups Yamaha's Scott Newby (left) and Van Holmes (right) presented a $3,500 grant to the Oklahoma State University chapter of the National Agricultural Communicators of Tomorrow. Buche, ORIR meets with Commerce Sec. Ross Outdoor recreation and its impact on the American economy took center stage at the U.S. Department of Commerce on July 27. Members of the Outdoor Recreation Industry Roundtable (ORIR), including Motorcycle Industry Council president and CEO Tim Buche, met with Commerce Secretary Wilbur Ross and other administration officials to dis- cuss outdoor recreation's importance to the American economy, how increased partner- ships can grow jobs and how trade agreements impact the outdoor recreation industry. Outdoor recreation is vital to the economic and healthful well-being of America. The indus- try generates $887 billion in direct spending and supports 7.6 million jobs across all 50 states. A total of 99 percent of RVs and 95 percent of boats sold in the U.S. are made in America. Many of the jobs supported by the industry are in rural com- munities and small businesses, making outdoor recreation an essential part of American life. ORIR urged that the new Outdoor Recre- ation Satellite Account — created as part of the recently enacted Outdoor Recreation Jobs and Economic Impact (Outdoor REC) Act and managed by the Commerce Department's Bureau of Economic Analysis — be expedited and measure all outdoor recreation economic activity, not just the economic impact of recre- ation on federal lands and waters. ORIR offered to provide expertise, data and more to assist in the development of ORSA and urged that it then be used to influence public sector budget and policy decisions. "Secretary Ross oversees a department with many roles and resources of high interest to the recreation industry — from international trade matters to product standards, from regulation of marine fisheries to helping us enjoy marine sanctuaries, from weather forecasting to data on the economy," said Derrick Crandall, presi- dent of the American Recreation Coalition and ORIR member. "We appreciated his time and his interest in our views. We look forward to working with him and his team — and espe- cially to the development of the new Outdoor Recreation Satellite Account." Additionally, ORIR members highlighted the economic importance of the North Ameri- can Free Trade Agreement (NAFTA) to the outdoor recreation industry, noting key trade partnerships with Canada and Mexico and recommending that the overall framework of NAFTA be retained but important "harmoniz- ing" provisions be added. The secretary showed interest when ORIR explained the importance of delivering the ben- efits of international tourism to all 50 states with the proven and growing allure of parks and other special places and was encouraged to change the focus of marine sanctuaries and marine fisheries policies to support recreational enjoyment. ORIR told Secretary Ross that it seeks to partners with the Department of Com- merce to keep America's recreation economy strong by ensuring that the American people and their international guests have access to healthy, active outdoor fun on their public lands and waters and outlined assets rang- ing from major communications channels to trade shows to fresh ideas. PSB MIC part of meeting with Commerce Dept.

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