PowerSports Business

August 14, 2017

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32 • August 14, 2017• Powersports Business MOTORCYCLE www.PowersportsBusiness.com networking. Those programs include: prod- uct seminars, brand education, bicycle ter- minology information, cross-marketing advertising ideas, tech training and market- ing assistance. "We're sending guys to their shop on a regular basis. We're making sure that every single member of their team, from the front desk person to the service people to the parts guys, the sales guys, everybody is well- versed in not only the bikes they have their on the floor but cycling in general," DeRuise explained. While the program takes off, KTM Bikes is looking to sign proven, successful KTM and Husqvarna dealerships. "Right now, especially, we're being pretty selective about who we're working with, and the primary reason for that is because we're being incredibly hands-on with each new part- ner that we sign on, that we work with. So we're looking for those cornerstone dealers right now, the ones that we see a long-term future with," DeRuise said. KTM Bike Industries is also working with bicycle dealerships, but the company execs say powersports dealers are key to their future success. Shell said KTM will protect 25-mile territories and pricing with both powersports and bicycle dealers. "We have a unique brand here, and we're not trying to take the regular course of a Euro- pean bicycle brand coming over here and trying to get into the U.S. market," DeRuise said. "We see motorsports as a very key cornerstone and lean on it in a way more so and a little differ- ently than cycling shops." PSB KTM BIKES CONTINUED FROM PAGE 28 BMW Motorcyles of Palm Bay, located on Florida's Space Coast, has opened its 12,000-square-foot dealership. Dealer principal Felipe Ozi and general manager David Quinn head the BMW-exclu- sive location. "Both Felipe and David have extensive experience with the BMW brand and BMW motorcycles," said Michael Peyton, vice president of BMW Motorrad North Amer- ica. "They and their knowledgeable, friendly staff will be a welcome addition to the riding community throughout Florida's Space and Treasure Coasts. We are delighted to have them join our growing dealer network." "BMW is a premium brand offering a premium level of customer service. Being a stand-alone exclusive BMW dealer allows us to maintain that standard of excellence and gives customers added confidence," said Quinn, whose 35-year career in the motorcy- cle industry includes roles at BMW of Man- hattan (where he was involved in integrating BMW motorcycles into the brand's first U.S. corporate store) and, most recently, BMW Motorcycles of Jacksonville. BMW Motorcycles of Palm Bay will be the third BMW retail facility (and the first in the U.S.) for Ozi, who owns two highly success- ful BMW motorcycle dealerships in Brazil. "When the opportunity to open a BMW motorcycle dealership in Palm Bay presented itself, Felipe jumped at the opportunity," said Quinn. "This facility is large enough to showcase every model and feature much of our apparel. Our service area is equipped with multiple bays, including a green lane for quick, no-wait service. We look forward to forming a Space Coast BMW riders club and hosting bike nights every month with a vari- ety of vendors." OHIO VALLEY INDIAN OPENS The Miller Wittman Retail Design Group announced the completion of the showroom design at Ohio Valley Indian Motorcycle in Mineralwells, West Virginia. The dealership's grand opening was July 7. SEMINOLE ADDS SECOND LOCATION WITH PURCHASE Seminole PowerSports, based in Sanford, Florida, has opened a second location. Semi- nole purchased the former Champions of Eustis and has re-named it Seminole Pow- erSports North. The dealership, located at 15821 US Highway 441 in Eustis, adds a Suzuki point with the purchase. The new location also carries Yamaha, Kawasaki and Honda. INDIAN STORE OPENS IN IDAHO Design firm Miller Wittman announced the opening of Eagle Rock Indian Motorcycle in Idaho Falls, Idaho. Minnesota-based Miller Wittman completed the showroom design. "People are very impressed with our new store," dealership owner Todd Williams said. "We have heard statements such as 'It's like walking into a museum' and 'It's the nic- est motorcycle store I've ever been in.'" MEMPHIS SHADES ADDS TUCKER ROCKY AS DISTRIBUTOR Tucker Rocky | Biker's Choice announced that they are now offering products from the Memphis Shades line of fairings, wind- shields and accessories. The new line of products includes the Trigger-Lock interchangeable, tool-less removable fairings and windshields, Spoiler windshields for FLH and FLTR fairings, replacement windshield plastic and accessories. Memphis Shades is well known for its aftermarket motorcycle windshields and fair- ings. Its products are made using patented and proprietary processes. PSB DIGEST New BMW dealership opens in Florida Ohio Valley Indian Motorcycle in Mineralwells, West Vir- ginia, is the newest addition to the Indian store lineup. Eagle Rock Indian Motorcycle in Idaho Falls, Idaho, has opened for business.

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