PowerSports Business

August 14, 2017

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BROUGHT TO YOU BY: Sept. 21-22: Trade & Media Only Sept. 23-24: Open to Public, Trade & Media DEALERS: Register now at www.aimexpousa.com/Reg POWERING PROFITS TRACK SPONSOR: COLUMBUS CONVENTION CENTER – COLUMBUS, OHIO SEPTEMBER 21-22 , 2017 AT AIMEXPO 2 DAYS ALL FREE! LEADERSHIP PLUS TRACK SERVICE & OPERATIONS TRACK PREMIER SPONSORS: LEADERSHIP PLUS TRACK SERVICE & OPERATIONS TRACK and AIMExpo join forces for the fi fth year in a row comprehensive educational lineup in the powersports industry. Service KPIs: What to Measure and How Presented by Paula Crosbie Do you know what the key performance indicators are in the ser- vice department? How does your dealership's service department measure up to the national average and top performing dealers? From initial write-up to close-out and cashiering there are several key stages in processing a repair order. We will examine these stages and provide valuable insight on where dealers can improve efficiency, cus- tomer service and profitability. Warranty Woes: Stop Throwing Away Dollars! Presented by Jeremy Jacobs Warranties seem to consistently leave money on the dealership's table. From unfiled or misfiled claims to parts not returned, the list of vulnerable areas in which a dealership can lose dollars goes on. There are many simple mistakes that warranty departments may easily avoid by paying close attention and remaining diligent in organizational efforts. This session will cover the areas that are directly in the dealership's control to prevent financial loss and tightening up warranty controls. Strategic Online Marketing for Your Dealership for Less Than the Cost of Cup of Coffee Per Day Presented by Mike Smith Come grab a seat in this seminar to obtain vital — and simple! — marketing knowledge to position your dealership for maximum ROI on a limited budget. Hear the keys for online marketing and social saturation success without attending school and/or hiring an expensive marketing firm. Why pay people to do something you can do yourself after learning all you need to know in this class? 25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit Presented by Gart Sutton The success of the most profitable dealers is built on non-ne- gotiable standards that are relentlessly followed. These are must-do requirements, processes and procedures that profitable dealers insist from their department managers. This session will share five non-negotiables the five profit centers. Institute and implement these re- quirements, and you can expect a 10 percent overall dealership profitability status. Stop Working So Hard: How to Wow Customers and Increase PG&A Sales with Less Effort Presented by Erik Stephens Learn all you need to know about the best tools and techniques for successfully capturing in-store aftermarket accessory sales in this competitive online age. Hint: Merchandise and sell accessories like an Apple store, not a 7-Eleven. You'll learn how to select the right mix of brands and products and use available supplier resources to streamline your sales efforts. 5-Profit-Center Management: How to Divide & Conquer Your Departments for Maximizing Profitability Presented by Gart Sutton You don't have just one business — you have at least five. This workshop will show you how to maximize each department's efficiency, productivity and profitability. Let's face it, your new, pre-owned, finance & insurance, parts & accessories and service departments need fine-turning from a consultant and coach who will help you make it happen. 25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit Presented by Gart Sutton The success of the most profitable dealers is built on non-ne- gotiable standards that are relentlessly followed. These are must-do requirements, processes and procedures that profitable dealers insist from their department managers. This session will share five non-negotiables the five profit centers. Institute and implement these requirements, and you can expect a 10 percent overall dealership profitability status. Dealer Case Study – Service & Operations Presented by Powersports Businesss Editors The editors of Powersports Business will welcome a dealer to the stage for this highly engaging and informative session. Over the course of the year in their daily conversations with dealers, the editors of PSB have hand-picked a dealer who can offer the most insight into today's service department challenges. We'll hone in on a handful of specific topics and share our findings in a casual, open-mic environment that allows attendees to ask follow-up questions. Dealer Case Study – Leadership Plus Presented by Powersports Business Editors The editors of Powersports Business will welcome a dealer to the stage for this highly engaging and informative session. Over the course of the year in their daily conversations with dealers, the editors of PSB have hand-picked a dealer who can offer the most insight into today's Parts Department challenges. We'll hone in on a handful of specific topics and share our findings in a casual, open-mic environ- ment that allows attendees to ask follow-up questions. Understanding Owner and General Manager Roles Presented by Steve Jones Is it possible that your management style is actually stifling your dealership's growth? Are you trying to fill the roles of the owner and general manager at the same time? Is it time to separate these roles? Does your dealership have well-defined job descrip- tions for both of these critical positions? This session will help guide both owners and GMs through these roles so they can maximize performance and profitability. TOPICS MAY INCLUDE: • Recruiting service technicians • Dealer Management Systems • Converting online leads • Craigslist ads • Events – Share your home run • Closing the sale • Dealership compensation • Expansion decisions • UTV accessory sales *All sessions and presenters confi rmed as of printing. Subject to change. Sponsorship opportunities still available. Contact Allison Gruhn at agruhn@powersportsbusiness.com for more information.

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