PowerSports Business

August 14, 2017

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FOCUS PSB Adventure Touring 20 • August 14, 2017 • Powersports Business www.PowersportsBusiness.com A total of 80 dual-sport bikes were launched for the 2017 model year A 10-year analysis by Consumer Research Solu- tions finds that manufacturers are ramping up their on-/off-road motorcycle offerings. For the 2008 model year, OEMs released 37 on-/off- road bikes. By 2017, the model offerings had more than doubled, to 80 different bikes. The average MSRP for an on-/off-road bike was $7,934 for the 2008 model year; for 2017, it was $11,335. Looking at on-/off-road bike launches by model year over the past 10 years, the 2017 model lineup outdistances the other 10 years by a large percentage. The 2012-15 model years featured a steady output of 38-45 models annu- ally. The largest jump of the 10-year period came with the 2016 lineup, when 72 different on-/off-road bikes were launched, compared to 45 in the 2015 model year. The study included all 20 OEMs who produced at least one on-/off- road bike during the 10-year period. BMW led the way with 73 on-/off-road mod- els produced during the last decade. Triumph has offered 56, boosted by the 18 on-/off-road models offered for 2016 and another 15 for 2017. Prior to the last two years, Triumph had released a maximum of five on-/off-road bikes in a given model year over the last decade. Husqvarna (51 on-/off-road bikes) and KTM (49) helped keep the European brands out front in the segment. Yamaha was the most prolific Japanese brand in the on-/off-road segment over the last decade, with 45 models launched. Zero Motor- cycles has released 44, including 20 different on-/off-road models over the last two years. With technological advances being added to the bikes, the average price of an on-/off- road bike has seen a steady climb. The $7,934 average MSRP for the 2008 model year had increased to a high of $12,060 in 2016, before taking a dip back down to $11,335 for 2017. Similarly, the average engine displacement has risen over the last decade for on-/off-road bikes. The average engine size was 557.6cc on those bikes for the 2008 model year. It reached a high of 827.4cc in the 2016 model year, before the 2017 models had an average engine size of 729.2cc. PSB OEMs ramp up on-/off-road model offerings, study shows NUMBER OF ON-/OFF-ROAD MOTORCYCLE MODELS BY YEAR 0 10 20 30 40 50 60 70 80 90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 37 46 41 51 40 45 38 45 72 80 NUMBER OF ON-/OFF-ROAD MOTORCYCLE MODELS PER MANUFACTURER AVERAGE PRICE OF ON-/OFF-ROAD MOTORCYCLES BY YEAR AVERAGE DISPLACEMENT OF ON-/OFF-ROAD MOTORCYCLE BY YEAR Aprilia 4 4 3 2 0 0 1 1 2 0 Bennche 0 0 1 0 0 0 0 0 0 0 BETA 0 0 0 6 3 3 3 3 2 5 BMW 3 7 9 6 11 10 7 7 7 6 Buell 2 2 2 0 0 0 0 0 0 0 California Scooter Co. 0 0 0 0 0 0 0 2 0 0 CSC Motorcycles 0 0 0 0 0 0 0 0 3 3 Ducati 0 0 0 0 0 0 0 1 2 2 GAS GAS 0 0 0 0 0 1 0 0 0 0 Honda 2 2 0 0 1 2 2 2 6 9 Husaberg 0 0 0 1 0 0 0 0 0 0 Husqvarna 7 8 6 8 4 5 0 2 4 7 Kawasaki 1 4 3 1 3 3 4 4 5 7 KTM 7 6 8 9 3 1 3 4 4 4 Moto Guzzi 0 1 1 1 1 1 1 1 1 1 QLINK 2 3 2 2 1 2 0 0 0 0 Suzuki 4 4 0 2 2 4 3 4 4 4 Triumph 1 1 1 5 3 3 4 5 18 15 Yamaha 4 4 4 4 4 4 5 5 5 6 Zero 0 0 1 4 4 6 5 4 9 11 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 $7,934 $8,215 $9,550 $9,565 $10,637 $9,848 $10,751 $10,561 $12,060 $11,335 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 557.6 553.7 613.9 605.0 688.9 630.8 718.2 713.5 827.4 729.2 0 100 200 300 400 500 600 700 800 900 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Consumer Research Solutions Husqvarna released 51 dual-sport bikes for the 2017 model year.

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