PowerSports Business

August 14, 2017

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FOCUS PSB Adventure Touring www.PowersportsBusiness.com Powersports Business • August 14, 2017 • 19 PERCENT OF NEW ADVENTURE TOURING SALES COMPARED TO ALL NEW MOTORCYCLE SALES 5% 7% 7% 7% 8% 9% 10% 9% 10% 11% 11% 0% 2% 4% 6% 8% 10% 12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 of trades taken in were a cruiser model, while 8 percent were a standard motorcycle model. BUYER AGE When looking at the distribution of new adven- ture touring unit sales by customer age, we can see the adventure touring customer is typically over 40 years old. Between June 1, 2016, and May 31, 2017, the average age of the adventure touring customer was 47. At 66 percent, the majority of adventure touring buyers were over the age of 39. A total of 34 percent of buyers are under the age of 40. A total of 35 percent of new adventure tour- ing models sold were sold with an accessory. A total of 23 percent of new adventure tour- ing buyers under the age of 30 added an acces- sory at the time of purchase. With an average of $422, buyers under 30 also spent the least on the accessories they purchased. There was a clear spike in accessory pur- chases for buyers at the age of 30. A total of 33 percent of buyers between 30 and 49 years of age purchased an average of $820 in accessories. One out of every three buyers over the age of 50 purchased accessories at the time they pur- chased their unit. These buyers also invested more in the accessories that they purchased, averaging $976 spent on accessories. PSB CDK CONTINUED FROM PAGE 16 The organization has developed a program to visit dealerships and work with them to build a presentation getting the word out to female riders and leading rides. "We help the dealership jumpstart their female riding com- munity, for dual-sport or street. It's all about community building and creating this experi- ence for women," she added. Clickenger's advice for women in the indus- try who are considering adventure touring, or riding altogether, is simple: Ask questions and get started. "Reach out to role models because we're real riders just like you, and we under- stand the challenges of learning new skills and building the confidence to go places we haven't been before. Ask questions; ask for advice; join riding communities." Women's Motorcycle Tours is committed to providing women with opportunities to get out of their comfort zones and experience life one mile at a time. "Following the path less traveled is so rewarding, both in terms of the scenery that you view and the personal satisfaction of getting to places where very few people go. It's so rewarding," said Clickenger. "If you look, you will find a community of women who will support you." PSB WOMEN CONTINUED FROM PAGE 18 Dealers who use the CDK Lightspeed DMS have seen ADV bikes make up 11 percent of their new motorcycle sales in 2016 and 2017. Source: CDK Global Recreation

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