PowerSports Business

August 14, 2017

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FOCUS PSB Adventure Touring 18 • August 14, 2017 • Powersports Business www.PowersportsBusiness.com Play dirty. Your customers. Want to go off-road and protect their ride. Your dealership. Wants happy customers and increased profits. Aegis Powersports – we understand off-road. The best F&I provider in the industry, with the grit for dirt. It's off-road season – time to play dirty. Official Service Contract Provider of the CMDA California Motorcycle Dealers Association Award-Winning Products 800.572.5099 www.AegisPowersports.com © 2016 Aegis Extended Service, LLC. Aegis Powersports products backed by Aegis Security Insurance Company, A.M. Best "A" Rated. All-female rides becoming more popular BY KATE SWANSON ASSISTANT EDITOR Sometimes it pays off to take the road less traveled, and women all around the U.S. are getting more involved in the adventuring touring segment and making their own way in the industry. Alisa Clickenger, founder of Women's Motorcycle Tours, said she has seen a definite increase in female riders, especially in the dual- sport segment. "From our vantage point, we're just seeing these women getting into riding and being excited about it," she said. "We're women focused on supporting other women following their dreams and living lives they love." In the past, at rallies such as the ADV- Woman rally, Clickenger said that women were overwhelmingly curious about adven- ture riding, and dual-sport seminars were well attended. "They were so curious about riding a small biker after riding a big bike. We're seeing a lot of people that are riding cruisers now buy- ing dirt bikes. That's our focus," she said. In July, Women's Motorcycle Tours hosted its first ever all-ladies Colorado Backcountry Discovery Route (COBDR) ride and teamed up with ADVWoman's organizer Pat Jacques to offer a ride that traversed "650 miles through some of the most rugged and scenic landscapes in America on one of the most respected routes an adventure rider can ride." The eight-day trip took place immediately following the ADVWoman motorcycle rally in Granby, Colorado, which gave riders a chance to learn new skills from Jacques and use them immediately on the COBDR with Women's Motorcycle Tours. The custom-made adventure tour was lim- ited to 10 participants, with four instructors along for motorcycle coaching and mentoring. "We chose to keep it small because of the diffi- culty of the terrain. We carefully screened those women and made sure that they had the dual- sport experience. We want to ensure everyone's safety and success." Clickenger looks forward to working with Jacques in the future and hopes to expand the number of tours offered per year. As it stands, Women's Motorcycle Tours offers one international trip a year, one dual-sport ride a year, weekend getaways and a handful of on-road tours throughout the U.S. She said Women's Motorcycle Tours will also offer more training tours in the coming year, to cater to a wide range of experience and riding levels. This year's international Women's Motor- cycle Tour took place in Cuba, and dates are already set for an August 2018 Waterfalls and Wildlife Safari in southern Africa. "We announced the trip early on, so women can save their pen- nies and come to a tour like this. It's a big com- mitment because the tour itself is 15 days." By building up confidence and ultimately helping more women to ride more miles, Women's Motorcycle Tours is committed to bettering the industry. "The more women riders that we have, the more that are saying yes to their kids, partners or families riding. It becomes a family sport if the woman is involved, and that's what we need for the con- tinued health of the industry." Women-only dual-sport tours are a hit See Women, Page 19 save their pen- Each year, Women's Motorcycle Tours plans to offer a variety of tours throughout the U.S., including weekend getaways, teaching tours and one "bucket list" international tour. Dual-sport tours are often limited to 10 to 12 riders due to the technical difficulty.

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