PowerSports Business

July 10, 2017

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10 • July 10, 2017• Powersports Business NEWS www.PowersportsBusiness.com partnership with SBS brakes. "We are very excited about promoting such a great product. In the past, SBS brake pads have helped us cre- ate a very successful racing effort, and we are hoping to repeat that success. I have always been impressed with the smooth and predict- able initial bite and then powerful braking that kicks in without any unpredictability. Very impressive product. With the experi- ence of all the Learning Curves instructors, we really try to lead the new students toward the best products. Products that not only keep them safe but bring out the best in their respective talents. Representing SBS continues in that tradition," said Rick Breuer, owner of Learning Curves Racing. "On behalf of SBS and all of our industry alliances, I would like to thank Rick and his riding aficionados at Learning Curves Racing for their support of our brand and by provid- ing their clientele with best possible equip- ment on their bikes to allow them a riding experience that is track worthy!" said Chris Jensen, North American SBS brand manager. The SBS brand of products encompasses complete lines of brake products for sport, tour, adventure, scooter and V-twin applica- tions with varying levels of performance as demanded by the diverse group of riders that make up these categories. SBS is recognized globally as a leader in both technology and material of build in brake components and races at the highest levels worldwide. MOOSE RACING EXTENDS ENDUROCROSS PARTNERSHIP Moose Racing, a presenting sponsor of AMA EnduroCross since its launch 12 years ago, has extended its sponsor agree- ment by three years. "EnduroCross has become one of the pre- mier off-road racing series in the world," said Brad Kruckenberg, Moose Racing general manager. "So we look forward to showing off the latest Moose Racing products to the racers and fans for many years to come by extending our partnership with EnduroCross." The 2017 AMA EnduroCross series, pre- sented by Moose Racing and PJ1 will include seven rounds, starting on Aug. 19 at the Orleans Arena in Las Vegas. POWER 50 DEALER BECOMES LARGEST IN STATE Avalanche Harley-Davidson's brand new dealership at 18425 West Colfax Avenue in Golden, Colorado, has officially opened for business. The new 65,000-square-foot construction includes a 30,000-square-foot on-site warehouse, more than 90 employees and access to more than 3,000 motorcycles. Already the No. 1 Harley-Davidson dealer by sales volume in the state, this will make Ava- lanche Harley-Davidson, a 2016 Powersports Business Power 50 dealership, the newest and largest dealership in Colorado. Avalanche Harley's official Grand Opening Party will be Saturday, July 15, 2017 from 11 a.m.-9 p.m. All are invited to attend this free event, which will include appearances by the Denver Broncos Cheerleaders, Harley-David- son artist David Uhl, Sailor Jerry Rum brand ambassadors, live music by Texcel Band and the Narrow Gauge band, family activities, free Taste of Philly cheesesteaks, Dimaggio's BBQ and a lot more. Avalanche Harley-Davidson's new "Gate- way to the Rockies," location off I-70, its jaw-dropping size and massive motorcycle inventory make Avalanche Harley-Davidson a destination dealership for locals and tourists alike. It's located 20 minutes from downtown Denver, 35 minutes from Boulder, 35 minutes from Aurora, 65 minutes from Ft. Collins and 70 minutes from Colorado Springs. Avalanche Harley-Davidson is owned by the Veracka Family and is managed by The Motorcycle Company, in addition to five additional, top performing, award-winning Harley-Davidson dealerships, located coast to coast. SUZUKI PROMOTES INNIS TO PRESS RELATIONS MANAGER Suzuki Motor of America, Inc., (SMAI) announced that expert product specialist, pow- ersports industry veteran and longtime Suzuki enthusiast Avery Innis has been promoted to press relations manager. Innis is well known among industry professionals, the powersports media and the Suzuki dealer body. Innis is a passionate, lifelong motorcyclist who began his career in the service arena. His enthusiasm and vast knowledge made for a successful transition into sales and marketing. "At times I feel I'm a living cliché, with the opportunity to enjoy motorcycling both personally and professionally," said Innis, who lists dual-sport, adventure, sportbike and tour- ing motorcycles as his favorite rides. As press relations manager, Innis will work closely with the media, as well as plan new product introductions across Suzuki's motor- cycle, scooter and ATV categories. He will also head up Suzuki's new product feature training program for dealers and contribute to other key- stone marketing and communication efforts. "We're excited to have Avery help drive awareness of Suzuki's new and existing prod- ucts," said SMAI communications manager Paul LaBella. "His passion is genuine, and he's always eager to help people learn more about our product and riding in general. He's a great ambassador for Suzuki and for our sport." PARTS UNLIMITED MADISON NVP SET FOR AUGUST The Parts Unlimited and Drag Specialties National Vendor Presentation Product Expo in Madison, Wisconsin, is set for Aug. 26-27. Once again, the show is filled to capacity. On Saturday, Aug. 26, dealers and sales reps will be on the show floor from noon-5:30 p.m. The Meet & Greet/Bike Show on the rooftop of Monona Terrace overlooking Lake Monona and downtown Madison is from 6–8:30 p.m. On Sunday, Aug. 27, the expo floor will be open from 9:30 a.m.-3:30 p.m. PSB HOT NEWS CONTINUED FROM PAGE 8 Avery Innis has been promoted to press relations man- ager for Suzuki Motor of America, Inc.

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