PowerSports Business

July 10, 2017

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www.PowersportsBusiness.com AFTERMARKET Powersports Business • July 10, 2017 • 45 use, Build-A-Bar LED light bars are com- prised of 7-inch-long interlocking lamp units, which can be attached side-to- side to build a light bar ranging from narrow to wide. The lamps can be interlocked to any length or height needed, and are available in floodlight or spotlight beam patterns. Benefits — To ensure high performance and reli- ability during extreme use, Build-A-Bar LED light bars feature rugged die cast aluminum housings, high impact polycarbonate lenses, and are certified IP-67 for water and dust intrusion. Lamp units use long-life 30-watt CREE light-emitting diodes (LEDs) to achieve bright beam patterns and minimize energy use. Each lamp unit produces 3,000 lumens of light. Suggested Retail Price — Starts at $89.95 Contact — www.custerproducts.com MAGNAFLOW TOURING HITMAN SLIP-ONS Specifications — MagnaFlow's Hitman Slip-ons deliver power gains with top-of-the-line Pro-Flow, 3-step perforated cores that produce rich, ground thumping, deep bass sound quality. Hitman Slip- ons are ideal for tuned engines that demand max output or stock engines looking for added punch. The 4-1/2-inch slash cut end caps with precision- channeled interiors offer a bold, one-of-a-kind look on a bike and match stock or extended bags. Benefits — The Accent Cut gloss black or full chrome end caps rotate, so riders can customize the slip-ons to fit their style. Available in show chrome or deep black finishes, Hitman Slip-ons easily bolt on to stock or MagnaFlow head pipes. All mounting hardware is included. The slip-ons are made in the USA. Suggested Retail Price — Starts at $689.95 Contact — www.magnaflow.com ROYAL RIDING SHEEPSKIN GEL SEAT PAD Specifications — The Genuine Sheepskin Motorcy- cle Gel Seat Pad from Royal Riding offers an upgrade to the classic seat pad. The pad is made with combi- nation gel and contour cushioning foam inserts inside a sheepskin cover, reducing vibration and ensuring rider comfort. It is available in six options, including touring with tailbone relief, extra large, large with tail- bone relief, large, medium and small. Benefits — The pad's hollow fibers are breathable and a natural insulator to keep the rider cooler in the summer and warmer in the winter. Sheepskin is also able to absorb sweat seven times faster than synthetic fibers. In addition to the comfort factors, sheepskin seat covers can protect seats from UV/sun damage and normal wear and tear issues. Suggested Retail Price — $59.99-$129.99 Contact — www.royalriding.com PSB HOTPRODUCTS SUBMIT YOUR NEW PRODUCT Interested in seeing your company's new products on these pages? Simply send a high-resolution photo and description of the product to PSB assistant editor Kate Swanson at kswanson@powersportsbusiness.com. Polaris brand Kolpin Outdoors has announced a partnership with UPS to use its I-Parcel program, so outdoor enthusiasts can receive Kolpin products quickly and easily anywhere in the world. "Kolpin is a respected brand for outdoors- men throughout the world," said Andy Kroll, president of Kolpin Outdoors. "Partnering with UPS I-Parcel enables us to offer our large portfolio of outdoor products to outdoors- men in 102 countries and easily provide them with real-time conversion to more than 70 currencies." With UPS's I-Parcel program, customers can visit Kolpin.com, select their country of residence and shop for gear in their own currency. Once gear is selected, they can view the complete delivery cost and choose to have it shipped directly to them. Delivery time varies depending on country but is nor- mally five to eight days. Kolpin implemented dealer-direct distri- bution of its product lineup in 2016. MAG NAMES NEW RETAIL GROUP PRESIDENT Motorcycle Aftermarket Group (MAG) announced that Zach Parham will assume the position of president of MAG Retail Group, which includes Motorcycle Super- store and J&P Cycles. Parham replaces Kevin Strawbridge, who is stepping down to pursue new opportunities. Parham, 32, has been with the company for 10 years and his most recent role was vice president, Merchandising and general man- ager for J&P Cycles. He has been a member of the MAG Retail Group Leadership Team for several years and has held roles of increas- ing responsibility throughout his tenure with the company. Parham takes the reigns after helping J&P Cycles achieve its best retail sales month in the company's 38-year history in April. Motorcycle Superstore achieved an enviable 9.3 (out of 10) customer satisfaction score in May, as measured by BizRate. "It's an honor to represent these legendary brands, and I am eager to lead our talented team towards a successful future," Parham said. "Kevin led us through some difficult but important changes, which have set us up to take the business to the next level. I'm driven by our relationship with our customers and am committed to make our customer experi- ence even better by being the innovator in motorcycle industry retail." "We appreciate the work that Kevin and Zach have done to transform our retail busi- ness. Consolidation of operations, improve- ment in fulfillment and expansion of our customer support are improvements that our customers feel," said Andy Graves, president of Motorcycle Aftermarket Group. Zach is the second-generation Parham to lead J&P Cycles. Zach's father, John Parham founded J&P Cycles in 1979 and led the com- pany until its sale to MAG. Zach Parham's appointment is effective immediately, and Strawbridge will remain with the MAG Retail Group through July 31 to support the transition. BELL HELMETS EQUIPS NITRO CIRCUS TEAM Nitro Circus and Bell Helmets are joining forces with a new partnership. As part of the agreement, which takes effect immediately, Bell Helmets becomes the official helmet of Nitro Circus. In addition to action sports icon and Nitro Circus ringleader Travis Pastrana wearing Bell, other world-class athletes such as FMX rider Beau Bamburg and BMX star Jaie Toohey will wear Bell Helmets at Nitro Circus Live shows and other events around the globe. In addition to Bell's official helmet dis- tinction and activations within Nitro Circus events, the partnership paves the way for product collaborations and retail initiatives of varying levels in 2018 that leverage the com- bined strength of the two brands. "Nitro Circus is all about breaking bound- aries and establishing 'firsts in action sports,' and Bell is all about inspiring and enabling the next generation of boundary breakers, so this really is a match made in action sports heaven," said Chris Sackett, Bell Helmets vice president. PSB DIGEST Kolpin Outdoors announces partnership with UPS Bell Helmets is now the official helmet of Nitro Circus. CONTINUED FROM PAGE 44 Zach Parham has been named president of the MAG Retail Group.

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