PowerSports Business

July 10, 2017

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Page 36 of 47

At 650cc, the BMW is the largest scooter in the top 10. The other scooters in the top 10 displace between 150cc and 350cc. TOP 10 CLASSIC SCOOTERS 1980s Honda scooters populated a majority of the positions in the top 10 classic scooters list. The other two spots were occupied by a 1979 and a 1980 Vespa P200E. TOP 10 MODEL YEAR 2016 SCOOTERS All four of Honda's model year 2016 scoot- ers appear in the top 10 model year 2016 scooters list. BMW, not typically known as a scooter manufacturer, garnered enough interest on KBB.com through 2017 year-to-date to take the No. 8 spot on the list. The No. 1 scooter on the list, the 2016 Honda PCX150, received 39 percent more KBB.com hits than the No. 2 scooter on the list. While impressive, its lead has actually declined compared to all of 2016, when it received 46 percent more KBB.com hits than the No. 2 scooter. It is interesting to note that the popular Vespa scooters for model year 2016 were higher-displacement models. The Vespa scoot- ers in the overall top 10 are lower-displace- ment models. Eight of the top 10 model year 2016 scoot- ers were in the top 10 last year as well. New- comers to the list, the Genuine Roughhouse and the Vespa GTV 300 ie ABS, displaced the Suzuki 200cc and 400cc Burgman scooters. TOP SCOOTER MANUFACTURERS The rankings for scooter manufacturers on KBB.com have been consistent for several years, with Honda garnering the largest per- centage of KBB.com hits. The percentage of KBB.com hits received by the top six manufacturers has been slowly but gradually increasing since 2014. In 2014 the top six manufacturers received 78 percent of KBB.com hits for scooters. For 2017, it was 83 percent. Manufacturers that show a rising share of interest on KBB.com over the past three years include Honda, Yamaha, Vespa, Suzuki, Genu- ine and BMW. Manufacturers whose scooters are gradually declining in share of KBB.com hits included Kymco, Piaggio, Aprilia, SYM, Lance and Schwinn. PSB Lisa Pelissier is a senior powersports analyst at Kelley Blue Book. KBB CONTINUED FROM PAGE 34 www.PowersportsBusiness.com MOTORCYCLE Powersports Business • July 10, 2017 • 37 REGISTER TODAY! GIE-EXPO.COM INFO@GIE-EXPO.COM PREMIER SPONSOR POWERSPORTS DEALERS If you are selling UTVs or planning to, UTV University is a must for your business! OCTOBER 18, 2017 | 9am-3pm MARK MOONEY 9:00 am Street Smart Dealership Management with Book Smart Backup Mark Mooney of Mark Mooney Powersports Consulting is a 35-plus-year veteran of the powersports industry. He has managed dealerships, improved bottom lines, and owned his own multi-line metric dealership. Mooney has partnered with many of the major OEMs to provide dealership consultation and UTV sales training for their dealer bodies. He has delivered keynote speeches for OEMs, taught numerous classes on dealership management, and trained sales teams throughout the United States. STEVE SHANKIN 10:00 am How to Guide Customers Through Their UTV Buying Decision Steve Shankin's entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine, the industry's leading B2B publication. His North Carolina-based company manufactures a wide variety of UTV accessories, in addition to serving as a UTV design firm that does works with several different UTV OEMs. Shankin's debut at UTV University in 2016 was met with such high regard from attendees that he was invited back for a longer session in 2017. TY BELLO 11:00 am Sales Coaching is not a Trend, but an Adventure for UTV Dealers Ty Bello is an inspirational leader who is passionate about serving and cultivating leaders in and outside of the business arena. Bello is a Registered Corporate Coach with the Worldwide Association of Business Coaches and the president and founder of Team @ Work, which focuses on sales growth, leadership and business development. With more than 28 years of experience as a business professional, Bello is considered an industry leader in coaching of OPE, Powersports and UTV Dealerships. 2 nd Annual BROUGHT TO YOU BY EPG DEALER EDUCATION DIVISION ROUNDTABLE DISCUSSION with UTV INDUSTRY EXPERTS 12:00 pm Hosted By John Kmitta, Associate Publisher, OPE Magazine Featuring Dave McMahon, Editor in Chief, Powersports Business Magazine and other industry experts discussing and analyzing UTV market retail sales trends, UTV dealer data, and more. ALAN BEAULIEU 1:30 pm Dealer 'Kick-Off" Keynote Speaker Hear from one of the country's most informed economists Alan Beaulieu, ITR Economics. Uncertainty and volatility are the prevailing challenges that business leaders confront today. Sifting through the maze of economic information, Alan Beaulieu will provide a timely snapshot of the economy today, where it is headed over the next three years and what it means to your business. Learn a methodology to help your business take advantage of the present economic environment. A DAY OF EDUCATION FROM TOP POWERSPORTS UTV EDUCATORS SESSION SPONSOR Rank in 2016 (2) KBB Suggested Retail Value KBB Trade-In Value 1 2016 Honda PCX150 1 $1,725 $2,565 2 2016 Honda NPS50 Ruckus 2 $1,375 $2,060 3 2016 Honda Metropolitan 4 $1,245 $1,895 4 2016 Suzuki Burgman 650 ABS Executive 3 $5,800 $8,380 5 2016 Vespa GTV 300 ie ABS 19 $4,140 $6,005 6 2016 Vespa GTS 300 ie ABS 9 $3,750 $5,445 7 2016 Genuine Roughhouse 50 46 $1,000 $1,550 8 2016 BMW C 650 GT 8 $6,260 $8,895 9 2016 Honda Forza 300 (4) 5 $3,085 $4,490 10 2016 Yamaha Smax 6 $1,810 $2,680 Year Make Model MOST RESEARCHED TOP 10 MODEL YEAR 2016 SCOOTERS TOP 10 MOST RESEARCHED SCOOTERS ON KBB.COM: JANUARY THROUGH APRIL 2017 (1) Source: Kelley Blue Book PSB: What other industries does the ITA have involvement with regarding trade shows? FB: Our L.A. office represents two U.S. Ameri- can shows (Interbike and AIMExpo), and the agency, with its network of 86 offices world- wide, has reached expansion in various areas (technology, furniture, jewelry, fashion, food and wine) in many different countries and is eager on expanding its scope, thus enhancing reciprocal growth and cooperation. PSB: What can you tell me about the U.S. pavilion? What are some of the amenities? What is the cost for a booth? What about shipping? FB: The booth costs vary from Euro 240-270 ($266-$300) per square meter. Corner and open sided booths are also available at a cost of Euro 260-270, respectively. The ameni- ties are turnkey including booth setup, table and chairs, shelving, electrical and booth display graphics. PSB: What U.S. companies have been in the U.S. pavilion in recent years? FB: Harley-Davidson, Indian, Polaris, Parts Unlimited, GoPro and many more. PSB: Now that some companies are interested in booth space at EICMA, who can they contact? FB: They should contact Nighisti Egzhiaber here at the Italian Trade Agency in Los Angeles at phone 323/879-0950, ext. 116 or via email at losangeles@ice.it. PSB EICMA CONTINUED FROM PAGE 36 (1) Based on KBB.com web hits from Jan. 1, 2017, to April 23, 2017 (2) Compared to Sep. 10, 2016, through Dec. 31, 2016 (also 113 days) (4) Includes data for base and ABS models; values are for base model Values are from the May through August 2017 Kelly Blue Book Official Motorcycle Guide.

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