PowerSports Business

July 10, 2017

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MOTORCYCLE Brand's 'most important launch in years' brings $24,999 MSRP Yamaha Motor Corporation, USA, in June intro- duced the all-new Star Venture touring motor- cycle model combining a new level of power, technology and comfort features that will rede- fine the luxury touring motorcycle market. Powered by an air-cooled 113 cubic inch (1854cc) V-twin fuel-injected engine, the Star Venture incorporates never-before-seen features on a touring model, like forward-reverse "Sure Park" parking assist, dual-zone audio capabil- ity, "Drive Mode" settings that adjust throttle response, traction control, adjustable rider back- rest, heated grips as well as rider/passenger seats and backrests, a fully featured infotainment sys- tem and more. These features set the all-new Star Venture apart, while Yamaha's renowned qual- ity, performance and reliability plant it firmly on top of the luxury touring segment. "The all-new Star Venture is one of the most highly anticipated and important new motor- cycles to come from Yamaha in years, and everyone here is extremely excited to introduce this impactful new model to the world of tour- ing enthusiasts," said Mike Doughty, general manager of Yamaha's Motorcycle Group. "As the 'Journey Further' tagline indicates, the Star Venture will make you want to travel farther and experience more while enjoying the com- fort, performance and technology features you expect from Yamaha." The Star Venture boasts a massive and torque-rich 113 cubic inch (1854cc) air-cooled V-twin engine with a class-leading 126 pound- feet of torque providing smooth and responsive power delivery even when fully loaded. The huge torque and relaxing V-twin pulse are complemented by lightweight forged alloy pistons, carefully-tuned twin counterbalanc- ers and advanced composite engine mounts, which combine to deliver a smooth and com- fortable ride on long days in the saddle while reducing fatigue. The engine's semi-dry-sump design lowers the effective center of gravity by allowing the engine to sit lower in the frame. An external oil tank is integrated into the alu- minum subframe to centralize mass and reduce weight, and a compact oil cooler is hidden between the front frame down tubes to help maintain ideal engine temperatures. Developed specifically for the needs of long-distance touring, the Star Venture's new six-speed transmission features ratios chosen to make the most of the huge low-end torque — from brisk acceleration in lower gears to relaxed highway cruising. At 75 mph in sixth gear, the Star Venture cruises along at an ultra- smooth 2750 rpm. The most technologically advanced luxury touring model in history, the Star Venture features a new Yamaha Sure-Park System that provides forward and reverse drive modes simplifying otherwise poten- tially tricky parking situations, even on rough or poor traction surfaces. Yamaha's Chip Controlled Throttle (YCC-T), a ride-by-wire throttle control system, converts the rider's grip input into calculated throttle control providing precise and refined responsiveness. Yamaha D-Mode allows the rider to choose from two different throttle response settings — an ultra-smooth touring mode and a sport mode for sharper response, while the traction control system helps prevent wheel spin when dealing with reduced traction road conditions. Yamaha is the first manufacturer to offer this type of system in the full-dress touring class. A finely- tuned cruise control system also comes stan- dard on the Star Venture, providing for less fatigue and improved fuel economy. The Star Venture's exhaust system features a twin-muffler design with a throaty V-twin exhaust note. To achieve optimum sound qual- ity, Yamaha carefully developed the exhaust tone throughout the entire rpm range in collabo- ration with the audiophiles at Yamaha Music. Paired alternators — mounted low and forward in the engine cases — provide ample electrical power for the heated seats and grips, audio system and lighting. With 750 watts of total output, riders can add common electrical accessories and usual heated apparel without taxing the motorcycle's charging system. The all-new Star Venture features a state-of- the-art infotainment system mounted high in the cockpit for maximum visibility. The all-new Star Venture will be available in Granite Gray and Raspberry Metallic at Yamaha dealers beginning in August with an MSRP of $24,999 for base models and $26,999 for mod- els equipped with the Transcontinental Option Package. Authorized Yamaha dealers were to begin taking orders through a Priority Delivery Program immediately following the model introduction on June 5. PSB Yamaha reveals all-new Star Venture tourer 32 • July 10, 2017 • Powersports Business www.PowersportsBusiness.com Fifth annual event in Columbus gets commitment from OEM The American International Motorcycle Expo presented by Nationwide (AIMExpo) will welcome Harley-Davidson Motor Co. to the 2017 show floor for its inaugural appear- ance with its new 2018 models Sept. 21-24 in Columbus, Ohio. Interactive demo rides and its JUMPSTART Rider Experience will also be available to attend- ees when the fifth-annual event gets underway from the Greater Columbus Convention Cen- ter. The annual Harley-Davidson dealer meeting will be held Aug. 21-25 in Los Angeles. As the annual nexus for the motorcy- cle and powersports industry in the world's largest recreational market, the Motorcycle Industry Council-produced AIMExpo pre- sented by Nationwide provides a key stage for Harley-Davidson to share both its new 2018 models and its vision for creating the next generation of riders. Recently, Harley- Davidson unveiled key long-term objectives that include building 2 million new riders over the next 10 years in the U.S., as well as launching 100 high-impact motorcycles dur- ing the same window through 2027. "AIMExpo offers a unique and timely oppor- tunity for Harley-Davidson to share our new high-impact 2018 models with consumers, media and the broader industry, in one place at one time," said Anoop Prakash, Harley-David- son U.S. marketing director. "We look forward to presenting both new and seasoned riders an opportunity to test ride our exciting 2018 line- up in Columbus, Ohio, as we pursue our objec- tives to grow ridership across the United States." As part of its effort to attract new riders to the sport of motorcycling, the Harley- Davidson JUMPSTART Rider Experience combines a Harley-Davidson motorcycle and a specially designed, stationary support stand to welcome first-time riders to the world of motorcycling. Attendees will also have the chance to take a new Harley-Davidson out on the open road with demo rides available at AIMExpo Outdoors. "The addition of the iconic American brand Harley-Davidson very much completes the grand stage that AIMExpo presented by Nationwide represents for American industry in a global setting," Mike Webster, senior vice president, MIC Events. "The history and inno- vation of motorcycling in America will be very well represented this September in Columbus with Harley-Davidson, the longest continually manufactured domestic brand, and we're genu- inely excited to honor the past while looking to the future as they join the industry on the show floor and at AIMExpo Outdoors!" Along with the Milwaukee-based manufac- turer, 41 percent of powersports dealers and 50 percent of the U.S. population reside within 500 miles of AIMExpo presented by Nation- wide's new location in the city of Columbus. This central location and ease of access offer all attendees the opportunity to engage with the motorcycle and greater powersports industry like never before. With hundreds of exhibitors contracted, more than 75 percent of the show floor is now full. PSB Harley-Davidson to make AIMExpo debut The Star Venture incorporates never-before-seen fea- tures on a touring model, like forward-reverse "Sure Park" parking assist, dual-zone audio capability, "Drive Mode" settings that adjust throttle response, traction control, adjustable rider backrest, heated grips as well as rider/passenger seats and backrests, a fully featured infotainment system and more. Harley-Davidson Motor Co. will be exhibiting at AIMExpo for the first time in 2017. pThe Yamaha Star Venture, shown in Raspberry Metallic, is "one of the most highly anticipated and important new motorcycles to come from Yamaha in years," according to Mike Doughty, general manager of Yamaha's Motorcycle Group.

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