PowerSports Business

July 10, 2017

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GREATER COLUMBUS SEPTEMBER POWERING PROFITS TRACK 1:00 p.m. – 2:10 p.m. 2:30 p.m. – 4:00 p.m. The Two Secrets of Great Coaches and Leaders Presented by David Spader Leaders today face the most volatile, dynamic and rapidly chang- ing marketplaces and employees the world has experienced. For that reason, it is more critical than ever that they know what, how and when to act. Come to this insightful, fast-paced and interactive session to learn the two secrets of great leaders and coaches. Assess your own performance in the two outcomes of effective leaders and coaches, and learn the 5 most common mistakes leaders and managers make. SALES & MARKETING TRACK POWERING PROFITS TRACK ALL NEW SESSIONS! 1:00 p.m. – 2:10 p.m. ALL NEW SESSION! 2:30 p.m. – 4:00 p.m. SALES & MARKETING TRACK Powersports Business and to deliver the most comprehensive Selling the Lifestyle. How Facebook Ads Help You Influence Your Customers. Presented by Jim Jabaay Selling powersports is selling a lifestyle and a passion. There is no bigger place where people share their passion than on social media. We are in the midst of one of the largest shifts in advertis- ing spend, and it is imperative that your dealership is prepared to capitalize on this movement. Learn how to target the right customer at the right time in the sales funnel and how to truly measure an advertising ROI like never before! Management Succession: How to Assess When Your Employees Are Ready Presented by David Spader You want to promote good employees but aren't sure if they are ready. Questions linger about your prospects. Do they have what it takes? Are they tough enough? Can they handle the big decisions? This session will provide you with the concepts to confidently make the tough decisions about the readiness of your next generation of leaders (and employees). The House Money is Cheaper Than Real Money! Presented by Sam Dantzler When negotiating on a unit deal, salespeople and managers are quick to cut real Benjamins out a deal, yet there are so many other ways. In this session, you will learn how to maximize profitability in all departments, utilizing "house money" instead of "real money." From the time the customer sits down to write up a deal until bike delivery, maximize every transaction. Walmart and Nordstrom business models both work. One is just more fun, all while raining Benjamins. Dealer Case Study – Sales & Marketing Presented by Powersports Business Editors The editors of Powersports Business will welcome a dealer to the stage for this highly engaging and informative session. Over the course of the year in their daily conversations with dealers, the editors of PSB have hand-picked a dealer who can offer the most insight into today's sales and marketing challenges. We'll hone in on a handful of specific topics and share our findings in a casual, open-mic environ- ment that allows attendees to ask follow-up questions. Profit, Customer Retention and Increased CSI through F&I Presented by Rob Greenwald Most dealerships don't capitalize on how much the right F&I products properly sold can impact their bottom line in all depart- ments. This high-energy seminar will show you how you can increase customer retention and customer satisfaction, all while increasing profits, through your well-run F&I program. Discussion topics will include F&I products and ways to drive your bottom line; retention; and door swings. Pre-Owned: The #1-Selling Brand in Powersports Presented by Jim Woodruff The most up-to-date metrics and analysis of the current pre- owned marketplace will allow dealers to make profitable inventory decisions as they head into the winter season. In addition, we'll show how pre-owned unit sales can help you market to a broader customer base and how pre-owned sales puts control of margin/profits into your own hands. Also, learn how pre-owned inventory can help you sell more new units. Holding Major Unit Margins in a Competitive Marketplace Presented by Jeff Hieber Today's marketplace has been drastically changed by e-com- merce. At the same time, the powersports industry is evolving, making maintaining margins even more challenging. Even as dealers creatively identify new sources of margin, it seems there's someone online willing to sell the same products for a lower price. Learn how to adapt to this new retail environment, or be left behind. Psychology and Powersports: Applications for Better Performance in Sales and Finance Presented by Rob Greenwald Any powersports unit is beyond an emotional purchase. Under- standing and tapping into what drives your customers and their feelings can take your business to a new level. Learn the psychol- ogy behind what customers do — and why — when it comes to purchasing a powersports machine and how you can capitalize on those actions to increase the performance and profits of both your sales and F&I departments. Dealer Case Study – Powering Profits Presented by Powersports Businesss Editors The editors of Powersports Business will welcome a dealer to the stage for this highly engaging and informative session. Over the course of the year in their daily conversations with dealers, the editors of PSB have hand-picked a dealer who can offer the most insight into today's owner general manager challenges. We'll hone in on a handful of specific topics and share our findings in a casual, open-mic environ- ment that allows attendees to ask follow-up questions. 11 a.m. – 12:15 p.m. 10 a.m. – Noon Dealer-to-Dealer Roundtable Discussions Get connected and share insight with other dealers that are facing similar challenges and opportunities through the all-new Dealer-to-Dealer Roundtable Discussions. Pick your favorite topic; grab a seat at the corresponding table; and learn from others who are like-minded. Want to learn a different topic? Switch tables after each 30-minute session. SESSION TIMES SESSION TIMES THURSDAY, SEPTEMBER 21 FRIDAY, SEPTEMBER 22 FOR COMPLETE SESSION DESCRIPTIONS: www.powerspor tsbusiness.com/powerspor tsdealerseminars

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