PowerSports Business

July 10, 2017

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FOCUS PSB UTV-Sport www.PowersportsBusiness.com Powersports Business • July 10, 2017 • 21 San Diego-based motorsports production pow- erhouse Mad Media, led by the directing team of the Martelli brothers, released the premiere of the action-packed, documentary-style TV program covering the 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires. The two-hour show debuted on NBC Sports in June and is now available for viewing on YouTube. The show includes feature segments about off-road racers Cameron Steele, Todd Jackson, Jason Voss and the husband and wife team of Wayne and Kristen Matlock, as well as two unique in-show pieces on the intertwined his- tory of the Mint 400 and Fox Shox and the Youtheory Racing multi-vehicle team of off- road veteran Harley Letner and rising stars Anthony and Jeff Terzo. "We're thrilled to continue showcasing the Mint 400 on the NBC Sports Network. They have lot of incredible programming, including Indycar, NASCAR, Formula 1, Global Ral- lycross and motocross, that we want to be in the middle of," said CEO and co-director Matt Martelli. "They have a growing reach of over 84 million homes, and that's the type of expo- sure the sport and industry of off-road needs right now. Additionally, we are going to release the entire show on YouTube immediately after the premiere on NBC Sports for the entire planet to watch for free! Our goal has always been to grow the reach of this incredible sport globally!" The Mint 400 program features the spec- tacular Mad Media style of stunning action- packed cinematography and authentic storytelling. Mad Media's crew of more than 70 included 10 of the best cinematographers in the business, who used a variety of cinematic tools, including cineflex helicopters, RED camera systems, DJI drones and hundreds of GoPro cameras to capture all the action. The Mint 400 program is the most advanced TV production in off-road and has enjoyed uninterrupted broadcast since 2010, reaching hundreds of millions of people in the U.S., as well as a massive global online impact. "There were so many incredible stories at the Mint this year," said Mad Media COO and co-director Joshua Martelli. "It was very tough to cut it all down to two hours. We had 370 race teams in 25 classes all competing for the win! There were epic battles by seasoned racers and new faces like the Diesel Brothers and Jay Leno. It was a great year, and our crew was right in the mix while it all unfolded." Immediately following the NBC Sports premiere, the 2017 Mint 400 program was released digitally on the Mint 400 YouTube and Facebook pages for the entire planet to watch for free. PSB Two-hour broadcast of Mint 400 now available online amplified stereo audio system, Rockford Fosgate has all the gear anyone could ever need. All system components carry the leg- endary Rockford Fosgate sound signature while meeting element-ready standards for outdoor situations, including rain, wind, dust and UV protection. "Yamaha developed the perfect side-by- side for any terrain, and our collaboration with Rockford Fosgate enhances this by letting the owner put a soundtrack to their day," said Frank Pittman, vice president, Customer Support Group, Yamaha Motor Corporation, U.S.A. "Depending on per- sonal taste and the desired outcome, the YXZ1000R owner has their choice of one of four stages that can build on each other. We already offer fantastic customization oppor- tunities on the accessory sid,e so this was the perfect evolution." POLARIS RZR DOMINATES BAJA 500 Polaris RZR dominated the SCORE Baja 500, taking the top five places in the Pro UTV Forced Induction class, all four finishing spots in Pro UTV and the overall. Nineteen of the 26 finishers raced RZRs, showing the durability and race prowess of the vehicles. Polaris Factory Racers filled the podium in the Pro UTV Forced Induction class, with Justin Lambert in his No. 2918 Cognito RZR XP Turbo EPS taking the win and overall. Branden Sims in the No. 2913 Lonestar Racing turbo took second and the No. 2975 Black Hills RZR XP Turbo EPS piloted by Mike Cafro finished third. Polaris factory racer Cody Rahders, racing his first year in the SCORE series, finished seventh. In the Pro UTV class, RZRs were the only vehicles to finish of the 11 starters. JT Holmes took the class win in his No. 1950 RZR XP 1000 EPS, Adrian Orellana finished second, and Don Whittington took third. The next SCORE race is the Rosarito Beach Desert Challenge, set for Sept. 14-18. PSB DIGEST CONTINUED FROM PAGE 20 Polaris RZRs placed 1-5 at the SCORE Baja 500 in the Pro UTV Forced Induction Class. PHOTO BY UTVUNDERGROUND.COM

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