PowerSports Business

July 10, 2017

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PSB FOCUS »»» »»» 16 • July 10, 2017 • Powersports Business www.PowersportsBusiness.com This issue: UTV-Sport Next issue: Adventure Touring ARE YOU SELLING THIS? OR OR »»» ARE YOU SELLING THIS? »»» THIS? »»» OR »»» OR »»» OR BY DAVE McMAHON EDITOR IN CHIEF An exclusive study provided to Powersports Business by CDK Global Rec- reation shows that there are plenty of accessory dollars being left on the showroom floor when it comes to the purchase of accessories at the time of a sport UTV sale. Taken from composite Lightspeed DMS data, a sample of 43,641 new sport UTVs sold in the U.S. between May 1, 2016, and April 30, 2017, shows that 41 percent were sold with an accessory, and 59 percent were sold without an accessory at the time of purchase. Those dealers selling sport UTVs are leaving a nice chunk of change off the purchase order. On average, the data from Lightspeed shows that the sport UTV consumer in the U.S. will install $675 worth of accessories at the time of purchase. Sport UTV dealers in Alabama (there are more than 40 UTV dealers in the state) are ringing up some serious lineage on the PO. Alabama ranks at the top in this sample with an average of $1,221 being spent on accessories when purchasing a new sport UTV. All of the top five states average over $1,000 in accessories added at the time of purchase. Following Alabama »»» OR »»» OR »»» OR »»» OR THIS? See CDK, Page 26 CDK Lightspeed DMS data shows that 41 PERCENT of new sport UTVs sold in the U.S. in the past year were sold with an accessory at the time of purchase. The calculator also shows that 59 PERCENT were sold without an accessory.

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