PowerSports Business

July 10, 2017

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OPINION FROM THE EDITOR www.PowersportsBusiness.com Powersports Business • July 10, 2017 • 15 Parts Unlimited | Drag Special- ties and Tucker Rocky | Biker's Choice remain the top two preferred distributors among U.S. dealers who took the 2017 Market Data Book Dealer Survey, and there are some big changes in store for both as the summer season kicks into high gear. Parts Unlimited par- ent company LeMans Corporation announced that Mike Collins has been named president and CEO. A 24-year veteran of the company, Collins most recently was vice president of Purchasing. "Mike has successfully directed our purchasing department for several years, guaranteeing dealers the best fill-rate in the industry," chairman Fred Fox said. "He has also developed strong and well-respected relationships with all of our major vendors. We are excited to have Mike at the helm to lead the company as we plan for continued growth and expansion." LeMans also announced the appointment of Bruce Schumacher to director of Purchasing. "Bruce has been a valued member of the LeMans team for many years," Fox added. "Most recently he has been very instrumental in our successful expansion into the European market. He will continue to direct the purchasing team at Parts Europe in his new role." Meanwhile, Tucker Rocky | Biker's Choice has named Troy Rochat vice president of the distributor's newly formed Information Technology and Process Excellence Group. "Leveraging technology and data for competitive advantage while meeting the needs of our custom- ers and vendors will drive growth and success for Tucker Rocky | Biker's Choice," said company presi- dent Eric Cagle. Rochat brings more than 25 years of experi- ence in distribution operations and information technologies. In addition, he has led the successful implementation of several large-scale ERP solutions in areas of manufacturing, material logistics and planning, distribution and warehousing. He was employed by Bombardier Aerospace from 1991- 2016 and most recently held the title of general man- ager, Parts Services Operations. Tucker Rocky also announced that Kenan Ikels will lead the newly formed Marketing Services Group and is now vice president, Sales and Marketing, and will not only be responsible for "traditional marketing products," but will also create new channels and prod- ucts for marketing support materials designed to help powersports dealers expand and grow their business, the company said. "This year we celebrate the 50th anniversary of Tucker Rocky. We are very excited about the new organizational structure and the additions to the Tucker team. These changes, along with other recent leadership additions, form the foundation for our growth over the next 50 years," Cagle said. BUSY TIMES FOR DEALERS Depending on location and which lines dealers carry, many of our readers will be in for a busy few months in the near future. Here's a look at some of the major events that seek (and/or require) powersports dealer attendance: July 25-27: Polaris Summer Dealer Meeting in Las Vegas Aug. 4-13: Sturgis Motorcycle Rally in Sturgis, South Dakota Aug. 21-25: Harley-Davidson Dealer Meeting in Los Angeles Aug. 23: Kimpex Motorcycle & ATV/UTV Show in Quebec Aug. 26-27: Parts Unlimited/Drag Specialties Fall NVP Product Expo in Madison, Wisconsin Sept. 9-10: Hay Days in North Branch, Minnesota Sept. 20-23: Club BRP Sea-Doo & Can-Am in Dallas Sept. 21-22: Powersports DEALER Seminars @ AIMExpo presented by Nationwide in Columbus, Ohio Sept. 22-24: Ray Price Capital City Bikefest in Raleigh, North Carolina None, rest assured, will have a dealer training lineup more valuable than the one we put together for the Sept. 21-22 dates above. We'll look forward to joining you at many of the other locations, then cel- ebrating together as industry during the Powersports DEALER Seminars @ AIMExpo. PSB Dave McMahon is editor in chief of Powersports Business. Contact him at 763/383-4411 or dmcmahon@powersportsbusiness.com. 1. Yamaha reveals 2018 ATV, UTV lineup 2. Kawasaki introduces 2018 models 3. Arctic Cat issues snowmobile recall 4. Kawasaki fined $5.2M by CPSC 5. Can-Am announces 2018 off-road lineup 6. Yamaha introduces luxury touring motorcycles 7. Yamaha releases 2018 motorcycles 8. Three states reclassify Slingshot licensing requirements 9. Kawasaki responds to CSPC ruling 10. Monster Energy Supercross announces 2018 schedule 11. Textron Off Road to release Wildcat XX in spring 2018 12. Analyst: Polaris can grow ORV retail 3-5 percent in Q2 13. Husqvarna unveils 2018 enduro range 14. KTM unveils 2018 enduro bikes 15. Kawasaki launches Mule advertising campaign The headlines above belong to the most frequently viewed articles from Powersports Business' three-times weekly e-news during the May 24-June 22 period. The number is based on the percentage of e-news viewers who clicked on the article's headline. To subscribe to e-news, go to www.bit.ly/PSBEnewsSignup WHAT'S THE HOTTEST INDUSTRY TOPIC? Powersports Business blog ONLINE WITH POWERSPORTSBUSINESS.COM Leading industry executives and dealer consultants are among the contributors to PSB's blog. See below for recent blogs. Distributors start summer with changes near the top Visit powersportsbusiness.com/blogs State of the Industry webinar On June 21, Powersports Business hosted its sixth annual State of the Industry Webinar. Featuring speakers Tim Buche of the Motorcycle Industry Council, Jim Woodruff of National Powersport Auctions and Robert Grant of CDK Global Recre- ation, the webinar focused on the current state of the powersports industry and looked into the rest of 2017. The recording is available for purchase at powersportsbusiness.com/webinars. FORREST FLINN Managing Partner, Powersports Management Concepts Social media has changed the way we do business at almost every level of the dealership, and it has changed the landscape of how we engage and communicate with our customers. Why does your dealership need a social media policy? COLLEEN MALLOY Director of Marketing, ARI When was the last time you sat down to think about how you could make your customers' shopping experiences better? It's becoming a mobile world, and your business needs to continue to update its digital experience. LAUREN MCLEAN Public Relations Manager, Dealer Spike A buzz phrase you may be used to hearing in digital marketing is User- Generated Content or UGC. Why is UGC such a hot concept? It comes down to credibility. Customers know that your dealership's marketing team has your best interest in mind. NAPOLEON TETREAULT Sales Representative, Tucker Rocky We want more sales, more margin, more customers buying more stuff, more impressions and more likes — all with less employees, with less payroll, with less time and the list goes on and on. So how do we accomplish all these goals with less resources? Parts Unlimited | Drag Special- ties and Tucker Rocky | Biker's Choice remain the top two preferred distributors among U.S. dealers who took the 2017 Market Data Book Dealer Survey, and there are some big DAVE McMAHON WHAT THEY'RE SAYING... ON THE STORY: CARRYOVER INVENTORY AN ISSUE FOR SLED DEALERS One definition of commodity: a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (such as brand name) other than price. The above definition is perfect regarding the state of the snowmobile industry — too much product at the dealer level has everyone shopping price. Your (name a brand/model) is identical to the dealer down the street with the only thing separating them is how much money you're willing to lose. The industry needs to limit production to create a "shortage" of sorts in order to create demand and give the buyer a reason to buy. H-D did this very successfully for years. While you may have lost $$ on a machine in the past, you used to be able to make a little by selling ancillary items, but the internet and multi-level buying programs have allowed those with deep pockets to capitalize on additional savings and the "little guys" left holding the bag. ON THE STORY: HARLEY-DAVIDSON TO EXHIBIT AT 2017 AIMEXPO What is AIM trying to be? If this is supposed to be a business-to-business show, why does this matter? Harley is not going so they can show new bikes to other dealers, they are going to show bikes to consumers. Is this a consumer show or a show to sell items to a legitimate motorcycle dealer or a consumer show to do test rides? Please figure out what this show is and who should attend!! ON THE STORY: KOLPIN OUTDOORS ANNOUNCES PARTNERSHIP WITH UPS YES! Awesome job, Kolpin. No need for dealers or retailers — consumers worldwide can now shop online and have your product delivered directly to their door.

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