Outdoor Power Equipment

July 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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4 October 2015 Landscape and Irrigation www.landscapeirrigation.com 4 JULY 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Periodicals postage paid at Port Jervis, NY, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2017, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. CONTENTS JULY 2017 | Volume 60 | Number 7 14 34 FEATURES 18 OPE Dealer 2017 Progress Report Outdoor Power Equipment shares the results of a Q&A with OPE dealers regarding their pre-2017 expectations, how they fared the first half of the year, possible mid-year adjustments, and what their hopes and expectations are for the rest of 2017. 26 The Numbers Tell the Story The old saying is "Knowing is better than not knowing." Jeff Sheets, founder and owner of OPE Consulting Services, lets you know which of your dealership's numbers require close attention and why, so you wind up on the winning side. 28 Online Advertising for Newbies: Getting started with AdWords ARI Marketing Manager Chris Damico provides online advertising tips for those new to the game and specifically to Google AdWords. 30 Embrace the Future of Green Spaces and Landscaping Technology Walt Rose, national sales manager for commercial lawn & garden and tree care at Husqvarna, shares the findings from two recent surveys on the future of green spaces and landscaping technology. 34 Preview of spoga+gafa 2017 Get a sneak peek at spoga+gafa 2017, a global garden trade fair that will be held Sept. 3-5 in Köln, Germany, at the Cologne Exhibition Center. DEPARTMENTS 6 Upfront 8 Anonymous Distributor 10 Industry News 17 Financial News 47 Marketplace 48 Distributor News 49 Key Distributors 50 Advertisers' Index PRODUCTS 36 Equipment Focus: Turf Renovators (Aerators, Dethatchers, Seeders & Topdressers) 42 Product News COVER PHOTO @ISTOCKPHOTO.COM/SEZERYADIGAR 26

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