Outdoor Power Equipment

July 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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28 JULY 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com FEATURE STORY | Website Solutions ■ BY CHRIS DAMICO T he Internet is a big place, and it's only getting bigger. In 2014, the Internet hit the 1-billion website mark, and today there are nearly 4 billion active Internet users worldwide — almost half the world's population. More than 3 billion Google searches are made every day, and by the end of 2017, there will be more web traffi c than all previous years combined. Seems overwhelming, doesn't it? With all of this traffi c, all of this noise, how do you stand out? The answer used to be to optimize your website as much as possible for the search engines, or search engine optimization (SEO). That way, when someone searched for "Husqvarna chain saws" or "Toro lawn mowers," and your website had the best content to offer results for those search terms, you'd show up on the front page of Google. But that's changed. With so many websites and frequently changing algorithms, it's gotten much more diffi cult to attract traffi c by organic SEO alone. Besides, now when you do a search on Google, the top results aren't websites that show up organically — they're paid ads. Want your website to show up in the #1 spot? Here are some tips for making pay-per-click (PPC) advertising a part of your inbound marketing strategy. #1 Sign up for a Google AdWords account Businesses make an average of $2 in revenue for every $1 they spend advertising on AdWords. Google is the king of the Internet, so if you're going to create your "online billboards," it's the smartest place to start. Online Advertising for Newbies: Getting started with AdWords IMAGE @ISTOCKPHOTO.COM/GOODLIFESTUDIO

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