Outdoor Power Equipment

July 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT JULY 2017 25 A little more advertising utilizing local radio and used equipment "trader" and craigslist. Outside banners, equipment displays, etc. (as usual). 4. What is your outlook for the rest of 2017? Not sure. Hope it picks up soon. Very disappointing so far. RICHARD WHITWORTH OWNER TOPS: THE OUTDOOR POWER STORE LLC (HARLINGEN, TEXAS) 1. Heading into 2017, what were your expectations for your dealership this year? Very concerned. 2016 was the first year that we did not experience increase. 2. How has your dealership fared thus far in living up to your expectations for 2017? 2017 seems to be a better year, especially if you factor in no rain. 3. What mid-year adjustments do you plan to make? Control cost, use advertising money wisely. 4. What is your outlook for the rest of 2017? Nowhere to go but up. ED PROCHASKA OWNER/MANAGER PRAIRIE POWER CENTER (SUN PRAIRIE, WIS.) 1. Heading into 2017, what were your expectations for your dealership this year? We had a great year in 2016. Looking for a better year in 2017. 2. How has your dealership fared thus far in living up to your expectations for 2017? Plenty of rain this year so far. March this year was cool and a bit behind 2016. Weather is now getting much warmer and looking to make up lost ground from March. April was ahead, and May also looks to be ahead of 2016 at this point. 3. What mid-year adjustments do you plan to make? Have added some new people this spring and working at getting that smoothed out so they can contribute at a greater level. So far, this has been going well. Glad to find the help. 4. What is your outlook for the rest of 2017? Am looking for 2017 to be better than 2016. With the rain we have been getting, we should be able to do this. DANIEL E. REIBER OWNER C. REIBER & SON (NEW CASTLE, PA.) 1. Heading into 2017, what were your expectations for your dealership this year? A better year due to the Presidential election. Customers seem to be more positive. 2. How has your dealership fared thus far in living up to your expectations for 2017? We are ahead of last year at this time. 3. What mid-year adjustments do you plan to make? None 4. What is your outlook for the rest of 2017? We feel it will continue. HERB BECK VP SALES/GM WM. BECK & SONS INC. (BEAVERCREEK, OHIO) 1. Heading into 2017, what were your expectations for your dealership this year? I take one day at a time. As long as we get rain and sunshine, things will be fine. 2. How has your dealership fared thus far in living up to your expectations for 2017? The weather has been great. Rain and sunshine. Things are well. 3. What mid-year adjustments do you plan to make? Depends on the weather. 4. What is your outlook for the rest of 2017? Have no control over the rest of the year. No one knows but the Lord, and I put my trust in Jesus Christ! C.E. TULEY GM TULEY FARM & HOME (DEXTER, MO.) 1. Heading into 2017, what were your expectations for your dealership this year? Positive with increase in Sales and Services. 2. How has your dealership fared thus far in living up to your expectations for 2017? The spring has exceeded my expectations. 3. What mid-year adjustments do you plan to make? Researching to add product lines diverse from outdoor power equipment, such as patio furniture, outdoor kitchens, or pellet grills. 4. What is your outlook for the rest of 2017? Very good! Our current product offerings with Stihl and Cub Cadet have improved with broader price points, and greatly improved value and conveniences for consumers. OPE We have more than doubled our sales. We have not been able to keep turnaround time down. We have seen four times as many new customers this year as before. COVER STORY

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