Outdoor Power Equipment

July 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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22 JULY 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com the year. The plan we had going in was to keep our overhead as low as possible, and that has worked out. We can all get in the habit of overdoing the spring orders. Just because it is cheaper then, doesn't mean you need to buy all the warehouse has left in stock. 4. What is your outlook for the rest of 2017? Well, if the rain here in Texas doesn't continue to fall as it has in years past, then we can all expect our sales to decline. But there is no need to elaborate on that. Don't have to preach to the choir; they know what's coming. Regardless of the rain, our 2017 has been better than last year, and it will still be a good year for us. BLAKE MILLS CORP. MANAGER CO-OWNER FAMILY CENTER FARM & HOME (HARRISONVILLE, ST. JOSEPH, ROLLA, MO./PAOLA, KAN.) 1. Heading into 2017, what were your expectations for your dealership this year? Grow our business, especially in the new Cub Cadet Pro line, along with as a whole in Stihl, Ferris, Cub, and Honda. Doing this through a lot of digital and TV advertising. 2. How has your dealership fared thus far in living up to your expectations for 2017? Has been a great year so far. Also, the great weather so far has been a help. 3. What mid-year adjustments do you plan to make? Will continue with some advertising, along with reorders, as it looks to be a year we will continue to have a long growing season as the moisture keeps coming. 4. What is your outlook for the rest of 2017? Keep putting them out the door and fixing all we can; keep this great 2017 going! FRANK PRESIDENT ROCHESTER LAWN EQUIPMENT (ROCHESTER HILLS, MICH.) 1. Heading into 2017, what were your expectations for your dealership this year? Flat for consumer goods, increase in commercial cutting equipment, increase in service, flat on parts. 2. How has your dealership fared thus far in living up to your expectations for 2017? We're up on all departments. 3. What mid-year adjustments do you plan to make? None 4. What is your outlook for the rest of 2017? Strong, if the weather holds up. GARY WEYERS OWNER WEYERS EQUIPMENT (KAUKAUNA, WIS.) 1. Heading into 2017, what were your expectations for your dealership this year? Good 2. How has your dealership fared thus far in living up to your expectations for 2017? No 3. What mid-year adjustments do you plan to make? Change advertising strategy 4. What is your outlook for the rest of 2017? Hopefully better BRENT MANAGER HENDERSON IMPLEMENT AND OUTDOOR POWER (COLUMBIA, MO.) 1. Heading into 2017, what were your expectations for your dealership this year? 10-percent increase 2. How has your dealership fared thus far in living up to your expectations for 2017? Exceeded. We have grown by 25 percent this year. Another local dealer closed shop at the end of last year, and we have added 2 additional lines this year. I'm sure both of those have contributed to the growth, but it has still exceeded our expectations. 3. What mid-year adjustments do you plan to make? Watch our inventory. The selling season in our area started much earlier than normal due to the weather. I believe it will also stop earlier this year, so inventory management will be important. 4. What is your outlook for the rest of 2017? I think we have seen the best of this year. TERRY BASHOOR OWNER B&B SMALL ENGINE SERVICE (MASSILLON, OHIO) 1. Heading into 2017, what were your expectations for your dealership this year? Our expectations heading into the 2017 season were looking for a good season in new and used equipment sales and increasing walk- in parts sales to DIY customers. Our service department does well all year long, so looking to maintain that pace. 2. How has your dealership fared thus far in living up to your expectations for 2017? So far this year, our new equipment sales and used equipment sales have been excellent; higher-end zero-turn mowers have been our top sellers with handheld equipment following close behind. We have currently sold through our used equipment. DIY parts sales are running at about the same pace as last year, and the service department is booked out 4-6 weeks. 3. What mid-year adjustments do you plan to make? At this point, I do not see any need for mid-year adjustments, just looking to keep moving at our current pace. 4. What is your outlook for the rest of 2017? Our outlook for 2017 is having a good year and hoping the weather continues to cooperate in our favor. COVER STORY

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