Outdoor Power Equipment

July 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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18 JULY 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com COVER STORY On May 22, Outdoor Power Equipment magazine conducted a Q&A with several outdoor power equipment dealers regarding their pre-2017 expectations, how they fared to date, and what their hopes and expectations are for the rest of the year. Specifi cally, we asked them the following four questions: 1. Heading into 2017, what were your expectations for your dealership this year? 2. How has your dealership fared thus far in living up to your expectations for 2017? 3. What mid-year adjustments do you plan to make? 4. What is your outlook for the rest of 2017? OPE received the following written responses May 22-24, 2017: ERIC MULLINS OWNER M&M LAWN MOWERS, INC. (TAMPA, FLA.) 1. Heading into 2017, what were your expectations for your dealership this year? Looking forward to an "up" year, as we didn't have a cold winter. Expected an early and long season. 2. How has your dealership fared thus far in living up to your expectations for 2017? Failed miserably...started great and then we entered a major drought and have just covered expenses since. May be too late to have a really good year. 3. What mid-year adjustments do you plan to make? Sell through all spring orders and re-stock as late as possible so as not to be caught with year-end inventory. 4. What is your outlook for the rest of 2017? Just trying to survive this year and prepare for 2018. GARY NICHOLS THE REAL BOSS'S HUSBAND NICHOLS EQUIPMENT, INC. (JACKSONVILLE, FLA.) 1. Heading into 2017, what were your expectations for your dealership this year? We were expecting a warm, wet spring and steady sales. 2. How has your dealership fared thus far in living up to yourexpectations for 2017? Sales ahead of last year, while margins are creeping lower. Weather for spring was cool and no signifi cant rainfall in 2017, thus far. Naturally, mower and trimmer sales are down YTD. 3. What mid-year adjustments do you plan to make? Reduce inventory stock levels and look at payroll for underachievers. 4. What is your outlook for the rest of 2017? Another multi-store discounter has opened 6 miles away with several competing lines. Stay tuned. Perhaps the model of reasonable profi t on equipment sales, and not volume selling, has become obsolete. At mid-year point, dealers share their fi rst-half hopes and results, second-half adjustments and outlooks 2017 PROGRESS REPORT IMAGE @ISTOCKPHOTO.COM/SEZERYADIGAR

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